Regardless of the industry you operate in, when it comes to the B2B world, a professional website is the crux of a successful marketing strategy. A B2B website is the landing spot for digital ads, email campaigns, social media advertising, direct mailers, and everyday communications.
If you don’t already have a clear B2B web design strategy laid out for your firm, it’s time to set one in place. Before you determine whether it’s time for a website redesign or start bidding out website enhancements, check out at these six statistics that will help you determine what matters (and what doesn’t) in your web design strategy....
Jeremy Durant covers B2B web design basics.