Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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52% of agencies now offer a 'full range of digital marketing services'

52% of agencies now offer a 'full range of digital marketing services' | Public Relations & Social Marketing Insight | Scoop.it

...Data included in our new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range of digital marketing services’, and increase from 45% in 2012 and 42% in 2011.In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search...-

Jeff Domansky's insight:

Interesting look at trends and where digital agencies are going in terms of services offered with the emphasis on integration.

Eliza Steely's curator insight, July 29, 2013 11:02 AM
Proof that integration is more important than focusing deeply on one key element
Digital Marketing - WSI France's curator insight, April 24, 2014 5:32 AM

Le Marketing Digital, toujours plus présent!

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How To Create A Successful Social Media Campaign For A Startup

How To Create A Successful Social Media Campaign For A Startup | Public Relations & Social Marketing Insight | Scoop.it

Here’s a specific example of how we are leveraging our attendance at a conference to create value and interest in our current and potential clients.


Our company focuses upon Cybersecurity, and there is a conference called BlackHat that has become a mecca for hackers, hackivists, and those who are involved in the security industry. Many of our customers are under budget constraints and can’t attend conferences,


so while going to training and seminars at the conference this year our security engineers will be leveraging social media to make sure that our customers and followers can virtually gain access to the latest trends and exploits....

Jeff Domansky's insight:

Really useful integrated marketing case study: How Social Media are being used, and how everything is changed by them.

malek's curator insight, July 22, 2013 12:34 PM

A step-by-step plan covering all necessary bases

Carlos Bisbal's curator insight, July 23, 2013 9:15 AM

Como crear una campaña de Social Media con éxito para una Statup