Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twitter now bills itself as a news app, not a social network - Digiday

Twitter now bills itself as a news app, not a social network - Digiday | Public Relations & Social Marketing Insight | Scoop.it
Eagle-eyed Twitter users have noticed that it’s now categorizing itself very differently in the Apple App Store.

In an update yesterday, Twitter now sits in the News category rather than Social Networking. The move shifts it away from its competitors like Facebook, Snapchat and Kik. The switch boosted the app from sixth place in Social Networking to first place within News, according to App Annie.


But why? Twitter didn’t immediately respond for comment, but the change is a quick way to boost its visibility within the App Store’s rankings and bring in new users.
Jeff Domansky's insight:

This is an odd move by Twitter. I don't think it will help attract new users but rather confuse its loyal user base. It isn't just a news app although it's very good at that. In many respects, this move is guaranteed to push away the younger demographic.

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10 Surprising New Twitter Stats to Help You Reach More Followers | Buffer

10 Surprising New Twitter Stats to Help You Reach More Followers | Buffer | Public Relations & Social Marketing Insight | Scoop.it

Since social media is changing so often. It can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.


In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.


In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers....

Jeff Domansky's insight:

Kevan Lee shares new Twitter that stats can help you reach your followers with better wording, better timing and more engaging content.

Marco Favero's curator insight, May 22, 2015 9:17 AM

aggiungi la tua intuizione ...

Dave Coulter's curator insight, May 22, 2015 11:13 PM

More Followers!

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Twitter has figured out the science behind the perfect hashtag

Twitter has figured out the science behind the perfect hashtag | Public Relations & Social Marketing Insight | Scoop.it

Researchers at Twitter went through more than 350 hashtags across eight US primetime reality shows from January-July last year to find what exactly makes a hashtag succeed.

According to the company, a few different types of hashtags are consistently picked up by viewers at a higher rate than normal when shown on screen, showing that certain formats have more pull than other when it comes to engaging audiences....

Jeff Domansky's insight:

Here's the inside scoop on the perfect Twitter tweet.

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5 Ways to Get 10x More Retweets on Twitter

5 Ways to Get 10x More Retweets on Twitter | Public Relations & Social Marketing Insight | Scoop.it

We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement.


Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I'm surprised at what I find. Some pieces of content posted to Twitter get 5 to 10 times my typical amount of retweets!...

Jeff Domansky's insight:

Here's a really useful set of Twitter tips to increase your engagement.

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10 ways to build your Twitter following

10 ways to build your Twitter following | Public Relations & Social Marketing Insight | Scoop.it

A friend said, “I am having trouble getting followers for a new client.” Though she was general in her tweet topics (not just self-promotional), she was at a loss.


Chats, hashtags, selective follow-backs, and meaningful RTs will help you find and engage with worthwhile connections....

Jeff Domansky's insight:

Simple, practical tips to help you build your Twitter following.

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Twitter Tips for Beginners: Everything I Wish I Knew When I Started

Twitter Tips for Beginners: Everything I Wish I Knew When I Started | Public Relations & Social Marketing Insight | Scoop.it

Before I joined Buffer, I barely had a Twitter account.

It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came when I had the privilege to join up with the Buffer team, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.

Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.

Maybe you can relate to some?...

Jeff Domansky's insight:

Kevan Lee provides the basics with practical tips on Twitter. Nice and easy.

Jeff Domansky's curator insight, July 15, 2015 9:33 PM

Kevan Lee provides the basics with practical tips on Twitter. Nice and easy.

Philippe Hassel's curator insight, July 16, 2015 3:26 AM

Pas inutile pour commencer sur Twitter...

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Why you Should be Using Twitter Lists - RAW Digital Training

Why you Should be Using Twitter Lists - RAW Digital Training | Public Relations & Social Marketing Insight | Scoop.it

Twitter lists are possibly one of the most underrated tools of Twitter, from organising who you follow to finding out what your competitors are posting, it is essential.

Amongst the hundreds of tweets you potentially view per day, it’s easy to scroll past tweets that interest you, or that are important. Twitter lists make missing important tweets a thing of the past. You can create your own, subscribe or be added to peoples lists. Lists allow you organise your followers (or even people you don’t follow) into categories which stream tweets from all of the people in the list in one place.

Twitter lists can either be public or private. Public lists are visible to anyone browsing your profile and people may be notified by Twitter as you add them to a public list.  Private lists for example, are a perfect way to gather all of your competitors twitter feeds in one place keeping you aware of their deals, products, ideas etc without the need to follow them directly....

Jeff Domansky's insight:

If you're not using Twitter lists, you're missing an important strategy in your content marketing.

Marco Favero's curator insight, May 9, 2015 6:15 AM

aggiungi la tua intuizione ...

senameintr's curator insight, May 13, 2015 12:44 AM
Many people fail to use Twitter List option. It is a wonderful option to segment your followers.
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The Psychology of Twitter

The Psychology of Twitter | Public Relations & Social Marketing Insight | Scoop.it
In an age where millions of people document their lives online, it begs the question: what are the psychological reasons behind Twitter? Read more about the psychology of social media here.
Jeff Domansky's insight:

Twitter insight for social marketers.

Jeff Domansky's curator insight, February 13, 2015 10:13 PM

Twitter insight for social marketers.

Marco Favero's curator insight, February 14, 2015 5:34 AM

aggiungi la tua intuizione ...

GoStraley's curator insight, February 16, 2015 6:36 PM

Go Straley Group is looking to promote TWITTER to our clients and customers and peers to better inform our buyers and sellers, not only about the great home that just went on the market but also advise it is time to winterize!  What a great tool to reach one to many!  Are you interested in joining  our twitter account -

@gostraley or @rebeccastraley


We can send you simplistic directions, if you like 

"HOW TO OPEN A TWITTER ACCOUNT".

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75 Powerful Ways to Get More Twitter Followers

75 Powerful Ways to Get More Twitter Followers | Public Relations & Social Marketing Insight | Scoop.it

This article covers strategies you can apply to grow your Twitter network both online and off.


These powerful tips for building a strong Twitter brand can attract literally tens of thousands of followers!


If you want more followers for your Twitter account leave a comment with your Twitter username and let us know your favorite tip for getting more Twitter followers....

Jeff Domansky's insight:

Check out this article to discover 75 powerful tips that will explain how you can get more Twitter followers and easily grow a bigger Twitter network!

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21 Twitter Tips: Twitter For Business Best Practices | Social Media Today

21 Twitter Tips: Twitter For Business Best Practices | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
When it comes to Twitter, most people find it hard to really maximise all of the tools available to benefit their business. To help you really understand how Twitter can work for your business, here are 21 tips to help you build your best practice around Twitter....
Jeff Domansky's insight:
Twitter can mean business if you use best practices.
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