Why Brands (And Agencies) Are Wasting Money With These Big Social Media Deals | Public Relations & Social Marketing Insight | Scoop.it
From www.adrants.com - May 28, 2014 3:41 PM
Agencies and brands are having a great time signing huge deals with social media outlets hoping to cash in on social media activity. But they're doing it wrong. They're forcing old models on new channels. Here's what they should be doing.