Public Relations & Social Marketing Insight

However, I thought I’d create this post to get you a solid start. I’ve put together a list of 11 points that your content should meet if you want it to be effective.

It doesn’t matter if your content is text, audio, or video—most of these points will still apply.

It also doesn’t matter what the content will be used for.

Great content is necessary not only for your blog and any guest posts you make but also for other channels such as social media.

Finally, before we get started, I know that checklists aren’t really fun, but they’re effective and efficient.

Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post:

Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source)
78% of CMOs believe custom content is the future of marketing. (Source)
Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source)
If you haven’t yet taken the time to invest in developing and implementing content marketing strategies for your business, now is the time....

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients.
But how do you know which ones are worth the investment?

Trying new tools for the short free trail week is more often than not confusing and time-consuming. It's like trying to buy the best wine. Does anyone actually know how to read the label? Plus, a sample of wine at the store could taste completely different with the food you have planned. Not to mention, who has time to try every single one to find the wines (I mean, tools) they like best.

Lucky for you, I'm a tool connoisseur.

Content promotion takes a lot of time.

In many cases, it takes longer than it does to create the content itself.

This means efficiency is key.

And to achieve efficiency, as well as consistent results from your promotion efforts, you need tools.

Tools help automate boring, repetitive tasks and give you insight into the relevant data by helping you analyze it.

Tools are what this post is all about.

I’ve put together a list of 15 tools that can help you promote content more effectively....

With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.


Yet, many don’t have the time to investigate which tools will help them the most. To help you thrive in this era of smart content, we share information about seven useful tools that can help you create more effective content and cut down on the time it takes to create it....