Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Demand Marketing: Keep Your Marketing Efforts Afloat With Content Marketing, PR And Social Media

Demand Marketing: Keep Your Marketing Efforts Afloat With Content Marketing, PR And Social Media | Public Relations & Social Marketing Insight | Scoop.it

Demand marketing combines content marketing, public relations (PR), and social media to create the perfect outreach vessel, and this infographic dives right in on how this approach can be used to bring your message to the exact place you need it: right in front of your customers.


70 percent of consumers prefer getting to know a company via articles rather than ads. Don’t get lost at sea with your marketing plan – You need all three components in order to keep your ship afloat....

Jeff Domansky's insight:

Integrating your social marketing gives you a better chance of success. This infographic provides excellent tips and stats to back up your case for content marketing.

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How Content Marketing, SEO, and Social Media Work Together

How Content Marketing, SEO, and Social Media Work Together | Public Relations & Social Marketing Insight | Scoop.it

Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony.


But you're wondering just how to integrate the three to produce great business results, right? You're curious about how each compliments the other. Well, I wrote this article to show you the steps you need to be taking right away.

Jeff Domansky's insight:

Integration your social marketing is a valuable way to extend your content marketing results.

Amanda Kaye Wall's curator insight, November 28, 2014 12:39 PM

This article highlights everything that I have learnt about creating content and sharing content on social media. It gives 4 very strategic and simple steps regarding how Content Marketing, Search Engine Optimization and Social Media work together.

 

1. Set Goals and Objectives

2. Produce great Content

3. Share your Content on Social Media

4. Analyze and Optimize your Content

 

Focusing strictly on content, I personally liked how they described each category "each being its own instrument, working together to create a perfect harmony." because that's exactly how they work. 

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Why Multichannel Marketing Matters

Why Multichannel Marketing Matters | Public Relations & Social Marketing Insight | Scoop.it

Customers don’t want to be told what they can do. What they can buy, or where and when they have to do so. They want to be able to choose. That’s why choice, to the modern consumer, is so important.


Multichannel marketing is about choice – giving your customers the choice to interact with you in a way that’s convenient for them: at a time of their choice, at a place of their choice, and on a device of their choice.


By using the right platform(s), you can integrate your digital and traditional marketing activities and reach the right customer with exactly the right message at exactly the right time....

Jeff Domansky's insight:

Here's why multi-channel marketing is so critical for success.

nepaltrekkingplan's curator insight, January 14, 2015 7:51 AM

Trekking in Nepal can be your perfect holiday in Nepal. Nepal treks is one of the unique experiences to have in the land of Himalayas as it is surrounded by the most spectacular and magnificent eight of the top ten summits of the world along with some of the most beautiful and unique landscapes like nowhere in the world.

http://www.iciclesadventuretreks.com/

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52% of agencies now offer a 'full range of digital marketing services'

52% of agencies now offer a 'full range of digital marketing services' | Public Relations & Social Marketing Insight | Scoop.it

...Data included in our new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range of digital marketing services’, and increase from 45% in 2012 and 42% in 2011.In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search...-

Jeff Domansky's insight:

Interesting look at trends and where digital agencies are going in terms of services offered with the emphasis on integration.

Eliza Steely's curator insight, July 29, 2013 11:02 AM
Proof that integration is more important than focusing deeply on one key element
Digital Marketing - WSI France's curator insight, April 24, 2014 5:32 AM

Le Marketing Digital, toujours plus présent!