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It was recently brought to The Drum’s attention that we are longing for long-form. The age of bite sized media is seeing a resurgence of its comfortable long form component, despite our attention spans shrinking into oblivion with a quick fix of 140 characters.
Facebook Instant Articles, the Guardian’s ‘The Long Read’, Snapchat Discover suggests that people are craving more insight into the things they are interested in rather than just flashes of information. The Drum Network asked its members what they thought about the resurgence of longform, and if they thought it was here to stay....
Longform marketing is history? Not so fast say some of the marketing experts.