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When I started my career at The Washington Post in the late 1990s, the newsroom wore a dusty, outdated look as if it were paying homage to its legendary past. The Post of today occupies an updated building on D.C.'s renowned K Street, in modern, glass-walled offices with a Silicon Valley aesthetic.
This is the Post after Jeff Bezos, the Amazon CEO and e-commerce visionary, bought it in 2013. Since then, the paper's business and technology has almost outshone its award-winning journalism.
Before Bezos, the Post was losing revenue and its losses were widening, as it struggled to find income to replace its decline in print ads. The Post is now privately owned and doesn't discuss specific figures, but says revenue and profits are up, as subscribers grow and digital ad revenue increases. Its monthly Web traffic has grown 56 percent, to 78.7 million over the past two years, according to ComScore.
That reflects its journalism, but it also reflects big changes under the hood. Under Bezos, the newspaper has transformed its operations, from how it writes headlines and chooses photos, to how it generates ad dollars....
Revolution: The newspaper struggled amid declines in print ads, but under Amazon's Jeff Bezos, it has transformed its operations, from how it writes headlines and chooses photos to how it generates ad dollars.