Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Three ways people fumble their personal brand strategy

Three ways people fumble their personal brand strategy | Public Relations & Social Marketing Insight | Scoop.it
From www.businessesgrow.com - October 3, 2017 9:33 AM

Since I published my book KNOWN, I’ve had an incredible amount of fun coaching dozens of people through a process to create a profound online presence. I’m starting to see that there are three specific issues where people get stuck when embarking on their personal brand strategy. Today, I’m going to name these three areas and propose some ways for you to get “unstuck” if you’re experiencing these problems.

 

The building blocks

 

Before we go through the three common problems. Let’s review the primary process behind the book, as a reference. Every person who becomes “known” in their field follows four steps:

 

“PLACE” — Not necessarily a “passion,” but a sustainable interest — it’s your story, what you want to be known for.

 

“SPACE” — Where do you tell this story? Can you find a niche that is uncontested or under-served?

 

“CONTENT” — The fuel of a personal brand strategy is consistent content — written, audio, or video.

 

“ACTIONABLE AUDIENCE” — In the book I show how a social media audience is passive and I demonstrate how to build a tribe that can help support your goals....

Jeff Domansky's insight:

Mark Schaefer says people are bumping up against three hurdles as they try to determine their personal brand strategy. Here are some ideas to overcome and break though!

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Top Tips and Tools for Online Reputation Management

Top Tips and Tools for Online Reputation Management | Public Relations & Social Marketing Insight | Scoop.it
From www.cio.com - November 16, 2014 2:41 AM

Search engine optimization experts share tips and tools to help you manage your company's online reputation.


A handful of companies offer free and paid online reputation management services for consumers and businesses, including  Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies' online reputations are solid.


The following 15 tips and eight tools are all valuable and effective ways to help manage your organization's corporate reputation online....

Jeff Domansky's insight:

Great collection of tools for reputation management as well as advice.

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Marco Favero's curator insight, November 16, 2014 6:07 AM

aggiungi la tua intuizione ...
Darcy Bevelacqua's curator insight, November 17, 2014 11:54 AM

Everyone needs to check thier on line reputation on a regular basis before it becomes a crisis. 
Melanie Leszcynski's curator insight, December 10, 2014 11:10 AM

I like this article a lot because it shows a helpful step by step way to better understand your company's reputation on the internet. You'll be able to track whatever your typical computer user would see when searching for your company or things related to your company. Tracking these types of topics manually can save you money if you're a small business trying to make your reputation better tailored to your consumers. Larger companies may pay someone else to do it, however, it could also be a good way for large companies to check and make sure whichever third party they're using is doing their job in the best interest of your company. 
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The Complete A to Z Guide to Personal Branding [Infographic]

The Complete A to Z Guide to Personal Branding [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - April 7, 2014 3:34 AM

If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value.


...To explore this topic further, I recently collaborated with online powerhouse and fellow MarketingProfs contributor Barry Feldman of Feldman Creative to create "The Complete A to Z Guide to Personal Branding" (see the infographic) — to help people and companies dive into the wonderful world of personal branding....

Jeff Domansky's insight:

Great guide and infographic about personal branding.

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Erica Huynh's curator insight, August 18, 2014 11:42 PM

An A to Z guide for personal branding. How cool is that! 
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9 Social Media Tools That Make Personal Branding Easier

9 Social Media Tools That Make Personal Branding Easier | Public Relations & Social Marketing Insight | Scoop.it
From www.delightfulcommunications.com - April 23, 2015 11:03 AM

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start?


There are tools that can help!Here are 9 cost-efficient social media tools that we recommend to help make your personal branding efforts easier.....

Jeff Domansky's insight:

9 cost-efficient social media tools that Delightful Communications recommends to help make your personal branding efforts easier.

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Lori Wilk's curator insight, April 23, 2015 3:03 PM

This is a simple and easy to follow list of sites that can help you to  measure the effectiveness of your social media efforts. Once you have some information you can make better decisions about how to adjust your social media activities for better results.  
ERBRAINS MICROSOFT DYNAMICS's curator insight, August 1, 2015 1:11 AM

9 cost-efficient social media tools that Delightful Communications recommends to help make your personal branding efforts easier.
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The 10 Pillars To Creating a Personal Brand in a Digital World

The 10 Pillars To Creating a Personal Brand in a Digital World | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - October 19, 2014 11:23 PM
Ever Googled yourself? What did you see? Did you like your web “you”?

That’s the only way some people see you today in a digital world.

You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion.

In crowded job market and a competitive business world some packaging and promotion is essential.
Jeff Domansky's insight:

What's your online brand? Jeff Bullas explorers.

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