Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog

Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog | Public Relations & Social Marketing Insight | Scoop.it

It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary.


Until now.


German literary critic Hellmuth Karasek lowers himself to reading an Ikea catalog in a clip hosted by the mega-retailer's Swiss channel on YouTube.


Admittedly, it's a bit of a slog getting through the first three minutes, but once you settle into the right headspace, there's actually quite a bit to enjoy here. He references Freud and Goethe, and if he's being ironic, he's playing it so subtly you might be forgiven for taking it as an earnest review.

Jeff Domansky's insight:

Why slog through Goethe and Proust when you can just read the IKEA catalog? Literature 101 students take note. ;-)

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Data-driven decision making

Data-driven decision making | Public Relations & Social Marketing Insight | Scoop.it

II heard a marketer say recently, “Publishing numbers in a powerpoint deck does not make them true.”


We have never had greater access to data to make decisions. But it has also never been easier to cherry pick data to support whatever point we’re trying to make.Being data-driven in our decision making increasingly means being data-skeptical....

Jeff Domansky's insight:

Morning funnies from Tom Fishburne, the Marketoonist.

YoloCommunications's curator insight, August 25, 2015 5:59 AM

Data without proper interpretation and translation into actionable strategy is simply hoarding storage space

snappstare's curator insight, August 25, 2015 10:23 AM

Finding the right data to tell your story isn't magic or fiction. That's why we have a Truth Tank @Deutschinc

rodrick rajive lal's curator insight, August 28, 2015 2:58 AM

Data when added to presentations, make the presentations look authenitic, this is perhaps because a lot of us respect the power on numbers and figures. I like the way some presenters literally present their data with a flourish as if la voila, the magic is already done, I have sold my idea to the audience, they are mine now!

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20 Weirdest Words Added to the Dictionary Because of Technology

20 Weirdest Words Added to the Dictionary Because of Technology | Public Relations & Social Marketing Insight | Scoop.it

Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.


But we can at least share the blame with technology. None of us would be saying "srsly" if we hadn't felt the urge to shorten words for text messages and emails. We wouldn't be voting anyone off the island if not for the television series Survivor. And, perhaps most importantly, there would be no need for the word "meatspace" without the existence of the virtual world. (One could argue there is still no need.)


Want to see what weird words were added to the OED thanks to internet slang and technology? Read on....

Jeff Domansky's insight:

Screenagers? Meatspace? Check out this list of the weirdest words added to the dictionary thanks to internet slang and technology.

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Must-Haves: Feed Your Ego With a Selfie Toaster

Must-Haves: Feed Your Ego With a Selfie Toaster | Public Relations & Social Marketing Insight | Scoop.it

In honor of the Food Issue, this week we're highlighting fabulous kitchen gadgets, including a selfie toaster, a DIY cheese kit, and a cutting board for the obsessive chef.


Move over, Jesus: With the Selfie Toaster from Burnt Impressions, anyone's face can be emblazoned on a slice of toast. After uploading your chosen selfie on the Vermont-based toaster company's website, you'll receive a toaster with a custom insert featuring an image of your glorious visage (or even that of your favorite celebrity—Kanye toast, anyone?). It's the perfect gift for "the person who has everything," or just a total narcissist....

Jeff Domansky's insight:

Burnt Impressions Selfie Toaster $69. I mean, who doesn't want one of these? Recommended smiling. 10/10

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Homer Simpson solved the mass of the Higgs boson in 1998 | Geek.com

Homer Simpson solved the mass of the Higgs boson in 1998 | Geek.com | Public Relations & Social Marketing Insight | Scoop.it
Perhaps you’ve noticed that Homer Simpson has been getting dumber as The Simpsons continues its run as the longest-running animated sitcom ever, but like a wise idiot once told us, stupid is as stupid does.


Dr. Simon Singh wrote a book in 2013 called The Simpsons and Their Mathematical Secrets that included a spotlight on the 1998 episode “The Wizard of Evergreen Terrace.” In that episode, Homer becomes obsessed with Thomas Edison and decides to become an inventor. A scene in the script required a glasses-clad Homer to be placed in front of a chalkboard with complex mathematical equations. One of the writers on staff had a physicist friend who was researching the then-theoretical Higgs Boson particle and nabbed a scientifically accurate equation from him:

“That equation predicts the mass of the Higgs boson,” says Dr. Singh. “If you work it out, you get the mass of a Higgs boson that’s only a bit larger than the nano-mass of a Higgs boson actually is. It’s kind of amazing as Homer makes this prediction 14 years before it was discovered.”...

Jeff Domansky's insight:

Gotta love Homer and his bumbling brilliance created by some talented writers.

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34 CSS Puns That’ll Make You Laugh, Even if You Aren’t s Web Designer

34 CSS Puns That’ll Make You Laugh, Even if You Aren’t s Web Designer | Public Relations & Social Marketing Insight | Scoop.it
Cascading Style Sheets (CSS) is a stylesheet language that defines how the content on a web page is to be displayed with colors, borders, fonts, backgrounds etc. Inspired by this Reddit thread, today’s post showcases 34 CSS puns that’ll put a smile on every web designer’s face. The interesting bit is that even if you have no clue about the technicalities, you’ll still understand and enjoy these puns....
Jeff Domansky's insight:
Yes even coders have a sense of humor. ;-)
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Oh God, People (and #MTV) Are Still #Talking #About #Millennials

Oh God, People (and #MTV) Are Still #Talking #About #Millennials | Public Relations & Social Marketing Insight | Scoop.it

Above: some young people in a car, yesterday.


No wonder we're the most narcissistic, self-entitled generation ever: people just won't stop talking about #millennials.


Here's the latest new heap of s*** that pokes and prods at the hapless, buried-in-sane #GenY #millennials who are so diverse, yet so easy to speak for—a new study from perpetually hip MTV, now the Voice Of Two Generations, saying that #millennials love driving and cars and "see car ownership as a way to craft their unique adult identity," which was an actual sentence spoken by an actual sentient human being with actual free will who makes more actual money than any #millennial ever will.


"The study said 82 percent of #millennials find buying or leasing a new car 'exciting,'" in the same way they find paying for coffee with a Vine of a Macklemore concert exciting. It goes on. "The study found 87 percent of #millennials said they enjoyed customizing things to make them unique.


The study found 72 percent would rather give up texting for a week than surrender their cars. The study found 72 percent of #millennials enjoy the smell of their own farts. The study found 102 percent of #millennials think Edward Snowden is a slang word for a new type of ecstasy. The study found 369 percent of #millennials would rather give up the use of their testicles than give up the chance to use #hashtags to search for #CocaColaLife coupons on #Ello."...

Jeff Domansky's insight:

Phil Hill does a wonderful take out on marketing to Millennials. I wonder if Millennials order more take out food? #Justwondering? Recommended reading. 9.5/10

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20 Utterly Bizarre New Year’s Resolutions Made On Twitter [Weird & Wonderful Web]

20 Utterly Bizarre New Year’s Resolutions Made On Twitter [Weird & Wonderful Web] | Public Relations & Social Marketing Insight | Scoop.it
However, alongside the more serious attempts to improve oneself are the silly new year’s resolutions. Which is what we’re focusing on today in this week’s Weird & Wonderful Web.


These are all utterly bizarre resolutions made on Twitter in the run up to the new year. They’re probably all jokes, but there is always a chance these people are being deadly serious....

Jeff Domansky's insight:

There's always something funny on social media.

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25 Hottest Urban Legends | Snopes

25 Hottest Urban Legends | Snopes | Public Relations & Social Marketing Insight | Scoop.it

This page compiles the 25 urban legends currently circulating most widely, as determined by frequency of access, user searches, reader e-mail, and media coverage....

Jeff Domansky's insight:

Here's a little fun reading and distraction for your weekend.

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The Urban Dictionary of Design Slang

The Urban Dictionary of Design Slang | Public Relations & Social Marketing Insight | Scoop.it

Joining the ranks of any profession is the same as committing yourself to learning an entirely new language, most of which is frankly gibberish. (TPS reports, anyone?) Design is no exception.


So we asked some of our friends at design firms--including Pentagram, Ammunition, Huge, Ziba, Pensole, Google Ventures, Sagmeister & Walsh, and more--to define their favorite examples of design slang and jargon.


The answers we received range from serious to tongue-in-cheek, but if you've ever been puzzled by a designer telling you he needed to "ideate a more approachable FTUX" or "add more value to that horsey megamenu," this resource should help you translate....

Jeff Domansky's insight:

Attention numpties. Here are all the design terms you need to know, as well as quite a few most designers would love to never hear again. Great fun!

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Artist Removes One Letter from Famous Movie Titles and Illustrates the Results

Artist Removes One Letter from Famous Movie Titles and Illustrates the Results | Public Relations & Social Marketing Insight | Scoop.it
Writer and illustrator Austin Light recently shared a funny series of sketches from his notebook that reimagines movie titles with one letter removed. The idea started on reddit where users were asked to, “Pick a movie, remove one letter, give a brief description“.


As a daily art project, Light took the concept one step further, drawing a scene from the imaginary film. He also penned a brief synopsis for each. You can see the entire album on Imgur. For more from Austin, check him out at the links below....

Jeff Domansky's insight:

Here's a little creativity with your coffee and some fun with movie titles.

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The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing

The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing | Public Relations & Social Marketing Insight | Scoop.it

Ever feel like real-time marketing is all about being first, and not about being good?


You're not alone.


John St., the Toronto agency that regularly produces scathing parody videos about the ad business, just released the hilarious video below about the breakneck pace of marketing today—and how every brand feels the need to react to real-time events within minutes.


As it did with Catvertising™, John St. is now pretending to be running a whole new dedicated unit called Reactvertising™, where it goes to absurd lengths to make sure its clients are clued into current events 24/7 and can react within seconds—indeed, knee-jerk-like—to breaking news....

Jeff Domansky's insight:

Reactvertising - marketing and advertising spoof John St ad agency.

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Man Infected with Ebola Misinformation Through Casual Contact With Cable News - The New Yorker

Man Infected with Ebola Misinformation Through Casual Contact With Cable News - The New Yorker | Public Relations & Social Marketing Insight | Scoop.it

An Ohio man has become infected with misinformation about the Ebola virus through casual contact with cable news, the Centers for Disease Control has confirmed.

Tracy Klugian, thirty-one, briefly came into contact with alarmist Ebola hearsay during a visit to the Akron-Canton airport, where a CNN report about Ebola was showing on one of the televisions in the airport bar. “Mr. Klugian is believed to have been exposed to cable news for no more than ten minutes, but long enough to become infected,” a spokesman for the C.D.C. said. “Within an hour, he was showing signs of believing that an Ebola outbreak in the United States was inevitable and unstoppable.”

Once Klugian’s condition was apparent, the Ohio man was rushed to a public library and given a seventh-grade biology textbook, at which point he “started to stabilize,” the spokesman said....

Jeff Domansky's insight:

Sometimes laughter is the best medicine!

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public self - private self | Hugh MacLeod

public self - private self | Hugh MacLeod | Public Relations & Social Marketing Insight | Scoop.it

The trouble with being successful is that it’s exhausting.

Not to mention, stressful.

Not to mention, overly complicated.

Not to mention… well, you know. All that...

Jeff Domansky's insight:

Hugh MacLeod's view of success could easily apply to social media. ;-) 

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This Bad Lip Reading of the Republican Primary Debate Is Hilarious

This Bad Lip Reading of the Republican Primary Debate Is Hilarious | Public Relations & Social Marketing Insight | Scoop.it

Just when you think the Bad Lip Reading videos couldn’t get any funnier, along comes this treatment of the recent Republican presidential primary debate.


In this version, the candidates tackle the issues that really matter, as the scurrilous accusations fly.


And they make some crazy pledges to the voters.


While at least one contender’s nerves seem to get the better of him.


In an innovative tweak to the debate format, the candidates get to make their pitches through the medium of song, just as the Founding Fathers surely intended.…while throwing some funky moves....

Jeff Domansky's insight:

Politics as it should be from Bad Lip Reading. Your Friday Funnies! Recommended viewing! 10/10

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A Designer's Life in 10 Hilarious Cartoons

A Designer's Life in 10 Hilarious Cartoons | Public Relations & Social Marketing Insight | Scoop.it

There are both many privileges and many challenges that go hand-in-hand with living the life of a designer. From dealing with difficult clients to figuring out how to manage your time, the designer life has a slew of common problems -- many of which are illustrated in the hilarious cartoons below.


Read on to learn more (and laugh!) about some familiar designer problems that you most likely share with creative types across the world....

Jeff Domansky's insight:

Every creative person has been through these situations many times.

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How to Use Humor to Sell More [Free Email Templates]

How to Use Humor to Sell More [Free Email Templates] | Public Relations & Social Marketing Insight | Scoop.it

Sales can be a stressful job. Some months are good; others are tough.

When things aren't going your way, you're constantly feeling the weight of quota pressure. Accounts that once looked like a sure thing are getting close to the “gone dark” or “unresponsive” label, in which case they might be passed to a new rep. The same old boring follow up isn’t working. What can you do?

Here's an idea -- how about mixing some humor into your sales process? Sometimes a smile can be enough to elicit a response -- and keep you sane....

Jeff Domansky's insight:

When all else fails, try humor.

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38 Incredibly Amusing Twitter Bios

38 Incredibly Amusing Twitter Bios | Public Relations & Social Marketing Insight | Scoop.it
Today, however, we’re taking a moment to highlight the entertainers; the people who forego the chance to show off their accomplishments and affinity for craft beer for our utter amusement.

I’ve scoured far and wide and am proud to present to you 38 of the most amusing bios from real people, beloved brands, and fictitious characters that pepper the Twittersphere. Without further ado
Jeff Domansky's insight:

Lots o' fun!

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How Jesus and His Marketing Team Came Up With the Craziest Ad Stunt in History

How Jesus and His Marketing Team Came Up With the Craziest Ad Stunt in History | Public Relations & Social Marketing Insight | Scoop.it
Jesus Christ pulled off some pretty impressive brand stunts in his day: turning water into wine; healing the blind; feeding the multitude with the loaves and fishes. But when it came to one of the biggest stunts of His career, He turned to Montreal's 1one Production—at least, according to this "never-before-seen original footage" of Christ and his marketing team from a couple thousand years ago...
Jeff Domansky's insight:
Amen!
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All 236 "#Friends" Episodes In One Poster

All 236 "#Friends" Episodes In One Poster | Public Relations & Social Marketing Insight | Scoop.it

This month, Netflix made all 236 episodes of Friends—the sitcom that launched thousands if not millions of Rachel hairdos—available for streaming online, right in time for the show's 20th anniversary.


As a tribute to the beloved show, which ran weekly from 1994 to 2004, Eurydyka Kata and Rafał Szczawiński of Re:Design created a poster illustrating the highlight moments of each episode as circular pictograms. It's not a replacement for binging on all 10 seasons on Netflix, but it's a quicker way to relive your time with Monica, Chandler, Rachel, Joey, Ross, and Phoebe....

Jeff Domansky's insight:

All 236 episodes in one poster? No way? Way! :-) Awesome creativity.This tribute poster highlights the key moments of beloved sitcom for its 20th anniversary.

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Weird New Years Eve Traditions from around the World | Learnist

Weird New Years Eve Traditions from around the World | Learnist | Public Relations & Social Marketing Insight | Scoop.it

Most of us watch the ball drop on TV or attend a local party; this year, try a polar bear dip, a bare-knuckle fight, or shooting carbides to ring in the New Year.


Learn about some unusual New Year's Eve traditions from around the world, here!...

Jeff Domansky's insight:

Who knew? Happy New Year and happy curation in 2015 to all!

John Norman's curator insight, January 1, 2015 3:37 PM

Seems that when you really get down to it and want to have some fun we get our gear off!!

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Researchers Finally Figured out Why Doctors’ Waiting Rooms Have Such Crappy Magazines

Researchers Finally Figured out Why Doctors’ Waiting Rooms Have Such Crappy Magazines | Public Relations & Social Marketing Insight | Scoop.it
It turns out that if there are current magazines around, people steal them.

Jerks.

Within a month, 41 magazines—almost half—had been taken. To make sure staff didn't take any magazines, they were told that doing so would invoke "the death penalty," for which Arroll would seek retrospective approval from an ethics committee.

Current magazines (less than two months old) were taken more than older magazines. Of the 47 magazines in that category, 60 percent disappeared, while only 29 percent of older magazines disappeared. But it turns out some magazines are stolen even more frequently than current ones. What the researchers termed "gossipy" magazines, which they didn't name but defined as having at least five celebrities on the cover (with 10 celebrities, they earned the term "most gossipy"), were stolen most of all. Patients took 26 of the 27 "gossipy" and "most gossipy" magazines. They also took National Geographic, BBC History, and the Australian Women's Weekly, just less frequently. No one stole any of the four Time magazines or 15 Economist issues.
Jeff Domansky's insight:

Who knew?

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These 31 Builders Made Mistakes That Will Leave You BAFFLED. Ridiculously Hilarious.

These 31 Builders Made Mistakes That Will Leave You BAFFLED. Ridiculously Hilarious. | Public Relations & Social Marketing Insight | Scoop.it

No, these aren't pictures from inside of a funhouse. These are real-life building disasters that somehow made it from architect to contractor without anyone noticing. (That is, until someone tried to use a set of stairs that led literally nowhere.) Check out all 31 - how did anyone let this happen?!

Jeff Domansky's insight:

Such fun! No matter how long you stare at these, you won't be able to figure out how it happened.

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'Alex From Target' Proves Point That Sometimes There Isn't Any

'Alex From Target' Proves Point That Sometimes There Isn't Any | Public Relations & Social Marketing Insight | Scoop.it

Some Internet memes rely on added sugar and mysterious ingredients to extend their shelf lives, as we discussed yesterday. Others, such as “Alex from Target,” are like French black truffles — not only are they wild, rare and out of the reach of most of us but they also require highly sensitive snouts to root them out.


Let’s get to the nut graf: “It turns out that Alex from Target is not a marketing ploy and he’s an actual, genuine person and bagger,” who just happened to be “fangirled” for his “super hot” looks while doing his job on the line in Texas, TMZ reported with all due exuberance yesterday.


In fact, according to TMZ’s blurb accompanying its video report, “Little Al's employer tells TMZ the Internet phenomenon is 100% genuine grassroots.”Lest you think this story is strictly for the tabloids, consider this revelation from the New York Times’ Leslie Kaufman: “The Alex phenomenon became the subject of news articles on the websites of Time, the Washington Post and CNN over the last two days. TheDallas Morning News tried furiously to confirm just which Target he worked for.”


And that’s nowhere near the half of it....

Jeff Domansky's insight:

As Thom Forbes writes, on the Internet, sometimes there is no point. That's a great point! In fact, that IS the point if you get my drift. This is a classic internet story worth studying.

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People Are Laughing at Your LinkedIn Profile

People Are Laughing at Your LinkedIn Profile | Public Relations & Social Marketing Insight | Scoop.it
Dear LinkedIn Member,

People are looking at your LinkedIn profile, and they’re laughing at what you, in a public forum, have decided to present as your professional identity. Last week, five people (who chose to remain anonymous) scrolled through your hobbies and skills and broke into fits of laughter at each one.


When they looked at your employment history, noting the various part-time jobs and internships you thought it would be a good idea to include, they were almost in tears. I mean, come on—you like playing racquetball and you list “social media” as a skill? What does that even mean? You know what Twitter is and you own those weird-looking goggles?


Somebody give this man a job! Seriously, we hope that you have actually found a job and are not, in fact, starving to death because you are incompetent

Jeff Domansky's insight:

It's Sunday. Thank God for The New Yorker.

Amanda Cunningham's curator insight, October 19, 2014 12:46 AM

All Star or No Star?? It's Your Profissionable Identity - You Decide.

Professional Profiling needed? I can assist you @ammmanda2014.