Seo, Social Media Marketing

Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;

My take on visually presenting Kurt Vonnegut's theories about archetypal stories, designed after researching the subject. 11"x17" (click for larger version)

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq