Author and funding expert, Geri Stengel, helps women understand they can break through the barriers and fund innovation.
Women are creating companies that meet the needs of the market. Not that men don’t, but women have an edge: Women make the vast majority of consumer buying decisions so they have a handle on what the market wants.
Some like Kara Goldin of hint, Cybele Pascal of Cybele’s Free to Eat, and Wendy Strgar of Good Clean Love created products to meet their own personal needs. Others, like Sara Andrews of Bumbleroot Foods and Courtney Nichols Gould of SmartyPants Vitamins wanted to make a difference in something they were passionate about. Some of these enterprising women have companies in very early stage, like Bumbleroot, others are running companies with tens of millions of dollars in sales, like hint. Read more: click on title or image.
Via Marc Kneepkens
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