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Content Publishing Tools
Marteq's insight:
Pls CT for descriptions, costs and links.
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TAP THE POWER OF SEMO-AUTOMATED SOCIAL
Marteq's insight:
If you're using WP, search for the matching plug-ins.
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What Content To Syndicate?
Marteq's insight:
Perfect guide for syndication and distribution. CT!
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These five strategies can help your message resonate with the groups you want to reach:
2) Recycle your content
3) Turn employees into advocates
4) Provide social variety
5) Create interactive content
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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There are an absolute encyclopedia of content distribution tools and channels that you can use to promote your work. The tools that you choose should ultimately reflect your audience, providing content to them in a format they enjoy through a network or medium that they frequent.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Click through for details.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
This is a sensible rule of thumb. However, the primary drivers are your competitors and your product/market.
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Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.
Marteq's insight:
This is excellent, and it needs to be considered as a part of your ongoing MarTech experimentation ahead of the 2015 budgeting exercise. BTW: it removes the necessity to create an app to accomplish this task.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.
Marteq's insight:
MIA: shaping your content by persona, repurposing your content. But it's not about the content: it's about the role content plays in your inbound and outbound strategies.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.
Marteq's insight:
FYI, and something to now seriously consider.
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![The Content Distribution Matrix [#infographic] - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it](https://img.scoop.it/OStD6EiY1KUaOoVbYwuJ_PL6dadsvGA8m9WNoVsbzkY=)
Introducing a new tool / infographic to help marketers review and improve the best options for promoting content as part of their Content Marketing Strategy. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
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![Content Promotion Strategy Decision Tree [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it](https://img.scoop.it/cCgbnpYczTJCwOPdxqyx4PL6dadsvGA8m9WNoVsbzkY=)
Content Promotion Strategy Decision Tree
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Check-out the anatomy of a compelling and shareable content. Discover the 5 most important points that you should focus on. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Basic/ Digest... There are three valuable content distribution opportunities for content marketers on LinkedIn: -- > Sponsored Updates, which can be targeted based on a user’s exact job title and employer -- > Groups (such as the content marketing group) -- > Publishing, as LinkedIn now allows users to publish posts directly onto the platform
Inbound.org and GrowthHackers.com If your B2B team is looking to reach user-acquisition and customer-acquisition specialists, be sure to promote your content in these two small, mighty, and highly-engaged communities.
Reddit Marketing, Y Combinator’s HackerNews, and Quibb These platforms curate compelling, business-focused content for the entrepreneurially minded.
Content recommendation platforms You’ve probably seen the “related links” widgets on the bottom of sites like Slate, Forbes, Investopedia, and Business Insider. These links are actually pay-per-click channels that are powered by companies like Outbrain, Taboola, nRelate, Disqus, and Gravity.
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Marteq's insight:
And Twitter Lead Gen Cards, Stumbleupon, et al.
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Basic/ Condensed... Here is a brief checklist to reference when you’re ready to distribute your perfectly crafted blog post to the masses (or at least to your audience). 1. AddThis 2. FeedBlitz 3. Hootsuite 4. Paid Social 5. MailChimp, AWeber, Constant Contact 6. Outbrain 7. StumbleUpon 8. Guest Blogs 9. Click to Tweet 10. GaggleAmp
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Marteq's insight:
Be careful with Guest Blogging (you know the SEO downside should you run wild). For paid social, please test Twitter's Card programs.
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Basic/ Digest... 1. Examiner Examiner only allows people who create high quality content to publish on the site. The topics are endless, ranging from social media and paintball to auto repair to tax advice. It reads like an online magazine, and community members update it constantly. 2. Scoop.It Scoop.It is a website that combines social media with a news reader/aggregator. Users are able to create topics on anything they are interested in and "scoop" articles to a news feed. 3. Sulia Sulia is a website that prioritizes topics, and then aggregates stories into your news feed. 4. RebelMouse Rebel Mouse is an interesting website with a lot of opportunity to become even better. Currently, the site allows you a lot of autonomy when posting articles, but the downside to that freedom is that the site's functionality can be finicky. 5. Bundlr Bundlr is another aggregation site. What sets this website apart is its simple, clean design. 6. Prismatic Prismatic is a content curation website with two basic functionalities: it is both an article aggregator and a content-sharing platform. Upon setting up your account, you are prompted to select topics you are interested in. The topics are broad, and sometimes even niche. 7. Kippt Kippt is a great content curation tool that is simple in design and allows your connections to clearly see articles you've listed. 8. Spundge Spundge has a clean look, but can be a bit complicated to use at first. After creating a notebook, you can write stories and save them to that notebook, or simply leave them as stories. 9. Allvoices Allvoices is another publishing and curation platform that rewards trusted contributors for quality content. 10. BagTheWeb BagTheWeb is a website that you can use to organize content. Users organize content into bags, and can make these bags public or private. 11. Paper. li Paper.li is a content aggregation and curation platform. You can add articles and stories to your feed via two methods: You can import your social media news feeds directly to your paper, or you can place a bookmarklet on your browser's tool bar to add interesting articles to your paper when you come across them on the Internet.
____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Nothing stops you for collectively using all tools for a single post.
Igor Tishkin's curator insight,
July 11, 2014 3:10 AM
Классная подборка полезных сервисов для Content Curating. Что-то из этого я уже использую.
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Basic/ Digest... 1. Examiner Examiner only allows people who create high quality content to publish on the site. The topics are endless, ranging from social media and paintball to auto repair to tax advice. It reads like an online magazine, and community members update it constantly. 2. Scoop.It @Adam Nowlin is a website that combines social media with a news reader/aggregator. Users are able to create topics on anything they are interested in and "scoop" articles to a news feed. 3. Sulia Sulia is a website that prioritizes topics, and then aggregates stories into your news feed. 4. RebelMouse Rebel Mouse is an interesting website with a lot of opportunity to become even better. Currently, the site allows you a lot of autonomy when posting articles, but the downside to that freedom is that the site's functionality can be finicky. 5. Bundlr Bundlr is another aggregation site. What sets this website apart is its simple, clean design. 6. Prismatic Prismatic is a content curation website with two basic functionalities: it is both an article aggregator and a content-sharing platform. Upon setting up your account, you are prompted to select topics you are interested in. The topics are broad, and sometimes even niche. 7. Kippt Kippt is a great content curation tool that is simple in design and allows your connections to clearly see articles you've listed. 8. Spundge Spundge has a clean look, but can be a bit complicated to use at first. After creating a notebook, you can write stories and save them to that notebook, or simply leave them as stories. 9. Allvoices Allvoices is another publishing and curation platform that rewards trusted contributors for quality content. 10. BagTheWeb BagTheWeb is a website that you can use to organize content. Users organize content into bags, and can make these bags public or private. 11. Paper. li Paper.li is a content aggregation and curation platform. You can add articles and stories to your feed via two methods: You can import your social media news feeds directly to your paper, or you can place a bookmarklet on your browser's tool bar to add interesting articles to your paper when you come across them on the Internet.
____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's curator insight,
April 29, 2014 6:45 PM
Nothing stops you for collectively using all tools for a single post.
Igor Tishkin's curator insight,
July 11, 2014 3:10 AM
Классная подборка полезных сервисов для Content Curating. Что-то из этого я уже использую.
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Intermediate/ Excerpt... Content publishing is now faster, more frequent, involves a broader set of non-expert contributors and often curation of third-party content. These new realities upend traditional content authoring and publishing workflows.
In the face of this new pace and rhythm, executed by a broader set of “casual” authors, traditional WCM-style workflow often looks downright rigid, wonky and poky.
That’s why content marketers are rising up, demanding lighter-weight, more extensible and flexible tools that deal with the new realities of expanded content types and sources, diverse publishing endpoints and a broader community of non-technical content contributors.
Oracle’s acquisition of Compendium last year was a bet on the necessity of modern content marketing workflow to feed the beast of multichannel engagement. ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
This is a fascinating potential trend to watch as Compendium is built into Oracle's Cloud, and shows how MRM could meld with MAS.
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Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months. Advanced/ Digest... -- > In 2014, brands will have to start focusing on APIs instead of new Web formats to deliver their content to a more fragmented audience, among more fragmented platforms. It is going to be the year when we wear little computers on our wrist or screens in front of our eyes, and surf the Web from our connected refrigerator. If we look at the ways consumers connect with content on mobile devices today, most of that content is already consumed through apps (which are powered by APIs). We are already starting to see this more and more on the Web, as Google and Bing support Schema.org.
-- > We will see an increase in the exchange of data from publishers into custom apps. I am sure you agree there will never be a user-friendly browser on a smartwatch or Google Glass; the hardware is not set up for it. This means that in order to stay connected to consumers, marketers must be able to push their content into those devices through other "pipes" such as custom apps.
-- > The implications and changes for search/online marketers will be drastic. With content being consumed on smaller screens and through other methods (read out loud, decision logic, etc.) changes in the traditional means of online advertising will be massive. If you have a tiny five-line screen (Google Glass) that shows one position per page of search results, the way search optimization and SEO is being done will change dramatically.
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Marteq's insight:
We've already talked about how visual is replacing the written word. Now consider the dramatically changing output device. As a B2B marketer, you need to be able to modify the same piece of content for distribution over a diverse output device landscape. But how?...
Janice Krako's curator insight,
January 28, 2014 3:32 PM
Increasingly the public is using less computers &more devices. Are you ready?
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Intermediate/ Condensed... A Successful Approach to Content Selling... Bridge the gap between marketing and sales once and for all. Spending a great amount of effort and resources in developing content assets, such as WhitePapers, Infographics, Videos, etc. will bring little to no value to the final outcome if distributed at the wrong time.
Adjust content assets according to different sales situations. Marketers and sales enablement professionals should constantly analyze and adjust content assets, guided by various factors.
Optimize ease of access to content. Provide your teams with the right marketing automation platforms to ensure that both teams can have access to any piece of content available. Time is valuable; sometimes even small details, such as a delayed response, might have a long-term outcome on the prospect’s final decision.
__________________________________ ► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Intuitive JIT sales support via CRM is still elusive, and some enterprising company will find a way to get this done so that there is no stumbling/bumbling.
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Introduction... Marketers are slaving over content today, but almost no one sees that content.
Optimizing your content for search and distributing it through your own social and email channels is just the starting place. For most B2B marketers, it isn’t nearly enough.
So what else can you do? Start incorporating content into your advertising. After all, content tells your story better than any creative execution can, right?
With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs.
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Marteq's insight:
Yes, 22 paid media opportunities clearly outlined. Bookmark this one, as there are too many to scoop for you. Excellent work.
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5 content distribution strategies for 2018 - Search Engine Land
Careful on infographics: starting to flatten out.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing