Digest...
Paid media
• Print ads
• TV ads
• Display ads
• Paid search
• Promoted posts on Facebook
• Sponsored tweets
Owned media
• Your website
• Mobile site
• Blogs
• Social media channels
• Apps
• Magazines
• Brochures
Earned media
• Retweets
• Facebook Likes
• YouTube comments
• Shares
• Reviews
• Bloggers writing about your product
• Online reviews
• Word of mouth
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