"LeadGenius, which uses machine learning to provide a marketing and sales tool for businesses, has raised $4 million in a new round of debt and equity funding.
LeadGenius uses a combination of machine learning and real human researchers to power its business-to-business (B2B) service platform. The company will use the money to add multi-channel capabilities to LeadGenius for outbound marketing and sales.
“This new funding will enable LeadGenius to continue to innovate as a leading outbound and account-based marketing (ABM) leader,” said Prayag Narula, cofounder and CEO of LeadGenius, in a statement. “LeadGenius already provides the most reliable, accurate customer data in the market. The next frontier is to leverage data to help customers get broader insights into their market and build a platform to easily orchestrate outbound marketing.”"
LeadGenius is a bit ahead of others in the ABM space.
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