• Creating a Sales Process – Process Street 
• Documenting the different stages of Sales – Pipedrive
• Creating Customer Personas – Xtensio – Free
• Identifying Customers – Linkedin 
• Reaching out to Customers – Find That Email
• To track the emails you’ve sent – Use Hustle 
• What happens after you click send? – Use Yesware
• A social mention tool to see what people are saying about your prospect’s brand –  Mention
• Presentation Software – Prezi
• Demo Automation – Go Consensus
• I-Snapshot
• Xceleration is a sales incentive tool

A strong sales-operations function can address these issues and drive revenue growth by reducing the time reps spend on various administrative tasks, speeding up the sales process, and improving the experience for the customer. As McKinsey’s recent edition of its book Sales Growth: Five Proven Strategies from the World’s Sales Leaders highlights, focusing on process re-engineering, automation, and optimization of sales-support resources can also dramatically reduce the cost of sales.

In our experience, companies that build world-class sales-operations functions can realize one-time improvements of 20 to 30 percent in sales productivity, with sustained annual increases as high as 5 to 10 percent in some cases. Our research also shows that companies that invest one resource in sales support for every front-line sales resource drive significantly higher sales productivity than companies that invest less. Underinvesting in sales-support functions simply shifts the necessary transaction and administrative work to sellers, taking away time better spent with customers.

So what do world-class sales-operations functions actually look like? These organizations deliver operational excellence day in and day out as well as being leaders in driving sales outcomes and change. World-class sales-operations teams consistently achieve budget, quota, and forecast while maintaining healthy pipelines. They proactively engage with sales managers and sellers to understand deal status and recommend actions to increase deal values, accelerate opportunities through the sales cycle, or improve win rates. And they maintain a tight focus on resource optimization, making the attraction, development, and retention of key talent a priority.