Since its founding in 2008, B2B lead generation provider True Influence has delivered info on specific individuals at targeted companies for such clients as Microsoft and Cisco.

Today, the Vienna, Virginia-based company announces a publicly available self-service version of what had been its internal service. Called InsightBASE, the cloud-based platform provides email addresses and other targeting info about individuals at specific companies, for use in email or display ad campaigns. The company claims its targeted data boosts email open and click-through rates to four times normal.

The idea is to reach potential leads as close as possible to the beginning of their buyers’ journey, preferably when they are just beginning their research. If they’re reached later, they might have made up their minds about their purchase choices.

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