Digest...

These are the top 10 achievements the CMO should now have completed over this first month period: 

1. Brand Decisions: 

2. Positioning Elements: 

Once the branding consensus is in place, the CMO must work on creating key messaging and positioning pillars. These will help guide larger marketing, sales, and communication teams in the future as well. So one could say these are the very foundational items for the company’s marketing activities going ahead. 

3. Marketing Channels: 

4. Content Plan: 

5. Tech Stack: 

Finalize the marketing technology stack and architecture that will be used. There will be software needed for a variety of activities – inbound marketing, Web CMS, blogging platform, social media, marketing analytics, email marketing, event registrations, market research, search marketing, lead nurturing, etc. Get your hands on to the plethora of free tools out there (thank goodness for free tools!) 

6. Objective and Key Results (OKR): 

7. Content Output: 

8. Budget and Plan: 

9. Team and Role Requirements: 

10. Get Your Approvals: 

 

 

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