CIOs Will Lead The Digital Change – Or Be Usurped - In 2015 - Forrester | The MarTech Digest | Scoop.it

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In particular, we predict that CIOs will:  

•  Accelerate the business technology agenda. In 2015 CIOs will focus more investment on their firm’s BT agenda — the technology, systems, and processes to win, serve, and retain customers. The BT agenda will capture the majority of new project spending by 2017, with overall BT spending rising by 10% or more per year. CIOs need to change how parts of their tech management organizations work — governing and measuring them based on business outcomes instead of on project execution.

•  Get in front of the digital change – or be usurped. As CEOs understand the impact of the age of the customer, they will expect their CIOs to work side-by-side with the other business leaders —especially CMOs — in leading the transformation to digital business and in orchestrating the end-to-end services and operations so vital to effective customer experience. Although some firms have appointed a Chief Digital Officers to lead that effort, 2015 will be the year that CIOs can prove thatthe CDO role is unnecessary.

 

 

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