Why Google Analytics reports a lower conversion rate and how to fix it — Snehal Samant | The MarTech Digest | Scoop.it
From medium.com - August 1, 2016 8:10 AM
  • Head on over to the Admin section of Google Analytics and scroll down to Calculated Metrics. Select ‘Percent’ as Formatting Type.
  • Start typing the name of the goal in the Formula field and it should appear in a dropdown. Select it. Space. ‘/’. Start typing users and select it as well.
  • Name your metric — ‘goal name’ by users CVR and hit Create.