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What can marketers learn from Google's management techniques - Smart Insights

What can marketers learn from Google's management techniques - Smart Insights | The MarTech Digest | Scoop.it
Google reveals its 'secret formula' to how they plan, manage and optimize In August Google launched re:Work, an initiative to share their management tools. Marketing topic(s):Capability and performance review. Advice by Carolanne Mangles.
Joemktg's insight:

Such a monolithic organization with simple, straightforward OKRs. Great stuff!

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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How to Use Search Analytics in Google Sheets for Better SEO Insights - Moz

How to Use Search Analytics in Google Sheets for Better SEO Insights - Moz | The MarTech Digest | Scoop.it
Simply put, Search Analytics for Sheets is a (completely free) Google Sheets add-on that allows you to fetch data from GSC (via its API), grouped and filtered to your liking, and create automated monthly backups.

If your interest is piqued, installing the add-on is fairly simple. Either install it from the Chrome Web Store, or:

  • Open a Google spreadsheet
  • Go to Add-ons -> Get add-ons
  • Search for Search Analytics for Sheets
  • Install it (It'll ask you to authorize a bunch of stuff, but you can sleep safe: The add-on has been reviewed by Google and no data is being saved/monitored/used in any other way except grabbing it and putting it in your spreadsheets).
Joemktg's insight:

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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