Customer Experience Matrix: IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
From customerexperiencematrix.blogspot.com - March 27, 2014 8:20 AM

Basic/ Excerpt...


The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. My only reaction was, What the heck took so long? The other enterprise-level B2C email vendors (ExactTarget, Responsys) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. So it was a totally safe bet that Silverpop was fielding many offers as well. With $50 million in funding, most of it provided years ago, it was an equally safe bet that Silverpop had some investors eager to cash out.

 

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