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High-Growth B2B Companies Do 4 Things to Manage Marketing Performance - Marketing Insider Group

High-Growth B2B Companies Do 4 Things to Manage Marketing Performance - Marketing Insider Group | The MarTech Digest | Scoop.it
From marketinginsidergroup.com - February 27, 2017 9:50 AM
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Metrics and KPIs Used Most to Measure Marketing Performance - MarketingProfs

Metrics and KPIs Used Most to Measure Marketing Performance - MarketingProfs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - January 24, 2017 10:20 AM
To measure marketing performance, CMOs and top marketers of high-performing brands use KPIs and metrics that measure Marketing's contribution to sales and the business. Check out the stats here.
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Clicks? Who gives a damn? And Excel for reporting? Oy...

 

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