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Marteq's insight:
But you can't control who views your ads. Choosing keywords that appeal to a persona is sensible, but if you have 3 personas, you have a one in three chance of hitting that persona.
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
But you can't control who views your ads. Choosing keywords that appeal to a persona is sensible, but if you have 3 personas, you have a one in three chance of hitting that persona.