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Excerpt... Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a recent report by Tata Consultancy Services (TCS).
However, 44% of consumer companies haven't yet measured the return on investment of their social media efforts: 32% haven't measured ROI but plan to, and 12% have no plans to measure the return.
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Joemktg's insight:
These are B2C not B2B, however, note that their issues are not completely dissimilar to the B2B environment.
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Use this infographic as a blueprint to measure the success of your blog!
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Joemktg's insight:
Gerry Moran providing guidance for you as you attempt to create your 2014 ROI plans. Superb!
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![Small Businesses Find ROI in Social Media [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/Z9TNfk-C_Fq1xDVIPsU6QfL6dadsvGA8m9WNoVsbzkY=)
Social Media - A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from ...
Joemktg's insight:
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Looking for free SEO tools and social media monitoring services to measure the return on investment of your digital marketing campaigns - look no further. Rundown... A) Search Engine Optimization (SEO) Tools Keyword Research
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Joemktg's insight:
WE LOVE FREE. Some great tools to assist with your social media efforts that will help with ROI measurements. Click through for descriptions.
Lucas Grimi's curator insight,
February 26, 2013 1:40 PM
Buena selección de herramientas útiles para el SEO 
sophiedesc's curator insight,
May 7, 2013 10:11 AM
Some great tools to assist with your social media efforts that will help with ROI measurements.
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From Gartner. Interesting notations regarding ROI, and the difficulty associated with measuring ROI as it relates to corporate objectives. Topline summary... The top reasons for investing in social media are the following: 1. Strengthen Relationship with Customer 2. Enhance Brand Awareness or Brand Preference 3. Share Information and Ideas With Customers, Suppliers and Partners 4. Establish Interactive Relationship With Customers 5. Increase My Organization’s Revenue Through New Products, Customers The top leading concern or challenge across every industry was an unclear business case or clear ROI. Several consumer-facing industries that were early adopters, such as media, retail, and areas in high technology, are now re-examining and questioning their business strategy around social. ROI, measurable business value and budget justification for social projects have quickly become unavoidable topics for companies. Social metrics, such as the number of fans, likes, number of weekly tweets, and even areas such as sentiment analysis are not enough to correlate with the contribution of top business objectives, such as churn rate, new qualified leads or revenue increases. The implication of this lack of measurable benefits is that there will be a rapid maturing of the discipline of deploying social applications during the next two years. Users that can prove measurable benefits best are likely to get the next round of funding and maintain momentum in their social software projects after the hype has died.
Joemktg's insight:
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I don't think there are any surprises here, especially the last graph where 70% cannot quantity the ROI. Akin to quantifying the ROI of a seat belt in an auto: it's a necessary component to the vehicle.