The MarTech Digest
563.7K views | +25 today
Follow
Your new post is loading...
Scooped by Joemktg
Scoop.it!

The Value Of URL Keywords - MediaPost

The Value Of URL Keywords - MediaPost | The MarTech Digest | Scoop.it
From www.mediapost.com - March 8, 2017 10:24 AM
HigherVisibility, an SEO firm based in Memphis, Tenn., put the idea to the test, evaluating 10 sectors to determine what effect URL keyword optimization might have. The result: It can make a difference, particularly in competitive industries.

Across all 10 verticals, 63% of the top page results included keywords in their URLs. However, the results varied widely in the individual sectors. In the email software space, only 47% of the top page ranking URLs included the keywords. Conversely, 76% of the top page returns for debt-related financial services companies used keywords in their URLs. (Other sectors where keyword URLs made a significant difference: food and beverage, business, weight loss, plumbing and hotels.)
Joemktg's insight:

As usual...TEST! And too much of a good thing turns into a bad thing.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

more...
No comment yet.
Sign up to comment
Scooped by Joemktg
Scoop.it!

A Step-by-Step Guide to Dominating Any Keyword You Choose - QuickSprout

A Step-by-Step Guide to Dominating Any Keyword You Choose - QuickSprout | The MarTech Digest | Scoop.it
From www.quicksprout.com - December 22, 2016 9:57 AM

"What if I told you that there was a specific formula you can follow to dominate any keyword you choose? What if you could knock it out of the park every time and continually outrank your competitors?

During the years, I’ve experimented with nearly everything under the sun and have come up with a surefire formula for dominating the SEO game by targeting the right keyword and tailoring your campaign to reach your audience.

Here’s how to do it step by step..."

Joemktg's insight:

A must CT for the details!

 

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how. #MarTech #DigitalMarketing

more...
No comment yet.
Sign up to comment
Scooped by Joemktg
Scoop.it!

Tactical Keyword Research in a RankBrain World - Moz

Tactical Keyword Research in a RankBrain World - Moz | The MarTech Digest | Scoop.it
From moz.com - December 7, 2016 8:50 AM
3 Gs: Gather, Group, Generate

I've taken to calling this approach to keyword research the 3 Gs, and it goes likes this:

  • Gather keywords
  • Group keywords into clusters
  • Generate exemplars
Another way to think of this process is that we're grouping keywords into concepts, and then converting each concept back into a representative keyword/phrase: Keyword --> Concept --> Keyword*. The result is a specific search phrase to target, but that phrase represents potentially dozens or hundreds of similar keywords.
Joemktg's insight:

Best article I've read on keyword research. Don't write another page description or more content until you read this. This is the one!

 

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

more...
No comment yet.
Sign up to comment
Scooped by Joemktg
Scoop.it!

The 4-Step Plan to Construct Your Own Keyword-to-URL Map - Moz

The 4-Step Plan to Construct Your Own Keyword-to-URL Map - Moz | The MarTech Digest | Scoop.it
From moz.com - November 3, 2016 9:00 AM
Step 1: Build the “Big List”

Step 2: Get keyword volume

Step 3: Filter keywords

Step 4: Map priority keywords
Joemktg's insight:

Outstanding! CT for all the details.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

more...
No comment yet.
Sign up to comment
Scooped by Joemktg
Scoop.it!

7 types of keywords to boost your SEO strategy - Search Engine Land

7 types of keywords to boost your SEO strategy - Search Engine Land | The MarTech Digest | Scoop.it
From searchengineland.com - June 30, 2016 7:50 AM

1. Market-defining keywords
Market-defining keywords are terms and phrases your target audience uses when talking about your business or industry. 

2. Customer-defining keywords
Customer-defining keywords are the terms and phrases your customers use to define themselves. 

3. Product keywords
Product keywords describe what you sell. 

4. Industry thought leaders
Industry thought leaders are individuals or groups within your market segment that are known, respected and set the tone. 

5. Competing company names

 

6. Related vertical keywords
Related vertical keywords are terms within your target segment ecosystem. 

7. Geotargeted keywords
Geotargeted keywords are key for your local rankings. 

Joemktg's insight:

CT for greater explanation.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Sign up to comment
Scooped by Joemktg
Scoop.it!

How one small word makes a huge difference on Google SERPs | Search Engine Watch

How one small word makes a huge difference on Google SERPs | Search Engine Watch | The MarTech Digest | Scoop.it
From searchenginewatch.com - May 17, 2016 9:36 PM
I pulled a search term report and filtered for keywords containing “best.”

What I found was pretty interesting. In all the metrics “best” keyword metrics were roughly 2X of the average across all keywords. This indicates two things:

Consumers are responding at a very high level to these keywords with high interest.
Due to this consumer reaction the cost for these queries is also much higher than the norm. This makes sense and is really the beauty of a free market economy.
Joemktg's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Sign up to comment
Scooped by Joemktg
Scoop.it!

7 keys to a more effective B2B keyword strategy (infographic) | @HeinzMarketing

7 keys to a more effective B2B keyword strategy (infographic) | @HeinzMarketing | The MarTech Digest | Scoop.it
From www.heinzmarketing.com - February 7, 2014 4:10 AM

___________________________________

â–ş FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

â–ş Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox:  http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).

Joemktg's insight:

Search Tools under Filter above for Keyword tools.

more...
Barbara M Fowler's curator insight, February 7, 2014 9:41 AM

I love Heinz Marketing.
Sign up to comment
Scooped by Joemktg
Scoop.it!

How to Increase Your Sales Through Long Tail SEO - QuickSprout | #TheMarketingAutomationAlert

How to Increase Your Sales Through Long Tail SEO - QuickSprout | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From www.quicksprout.com - August 13, 2013 11:01 AM

Condensed...


Step #1: Keyword research

The only problem with Google Suggest is that it limits how many keywords it shows you. Luckily, there is a tool called Suggester, which gives you all of the other keywords Google Suggest didn’t show you.

 

Step #2: Create a strategy

You have two main options to choose from… the first is to create landing pages on your site that focus around each of the long tail keywords. The second is to get other people to create landing pages on their own sites about your product that focuses on the keywords above.

 

Step #3: Optimize for conversions

The content on your landing pages needs to be optimized for conversions. Having call-to-action buttons that tell people to buy from you isn’t enough. Your content needs to be written in a way that helps encourage people to buy from you.


Joemktg's insight:

Straightforward guidance, and nothing that should be a surprise.


  • See the article at www.quicksprout.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
more...
Classifiedsonweb COW's curator insight, August 17, 2013 3:47 AM

Today's world we need online marketing with the help of keywords to promote business online. Through Online Marketing & Promotion you can target Audience & Can increase your reach for the people.

 
Sign up to comment
Scooped by Joemktg
Scoop.it!

Keyword Methodology: How to Jumpstart Your SEO Strategy - Profs

Keyword Methodology: How to Jumpstart Your SEO Strategy - Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - June 14, 2013 6:17 AM

Search Engine Marketing - You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide...


Condensed...


If the thought of SEO makes your head hurt, here's a tried and tested step-by-step guide on how to create and execute a killer SEO keyword strategy.


Methodology to Find New Keywords

Using Google's Keyword Tool, you can experiment with finding keywords in two ways:

  1. Keywords that are relevant to your product offering or service
  2. Keywords used to find direct and indirect competitors of yours


Determining Your Target Keywords

Once you feel satisfied with your master list, go through it and narrow it down. Choose keywords with the best search volume, relevancy to your product and branding, and minimal competitiveness; also ensure that you don't choose keywords that are too similar to each other.


The Process of Placing Specific Keywords on Website Pages

When your keyword list is finalized, the next step is to place the new keywords into your website pages.

Create an Excel document where you can track which keywords you want to place on each page. Ensure that the top ranking keywords are placed on the most visited pages (as determined by Google Analytics) or on pages that will drive conversions; this is the most logical way to drive up your SEO. You should also make sure that the keywords are logically matched with the website page.

Joemktg's insight:

Our summary does not do this post justice. You really need to click through and read the details to fully understand and follow each step. A wonderful guide to help you in your SEO Keyword identification process.


  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
more...
No comment yet.
Sign up to comment
Scooped by Joemktg
Scoop.it!

3 Ways B2B Marketers Can Stand Out in Online Search Results - G2M Solutions

3 Ways B2B Marketers Can Stand Out in Online Search Results - G2M Solutions | The MarTech Digest | Scoop.it
From www.g2msolutions.com.au - May 8, 2013 9:51 AM
Your competitors are competing for your buyers' attention in search results. B2B Marketers should do these 3 things to stand out.


Summary...


The competition to capture your buyers' attention in search results is as fierce as ever, so B2B marketers need to do the following in order to stand out:

1. Know the keywords your buyers don't use.

2. Make your search listing scan-friendly. Your buyers scan, they don't read.

3. Deliver the most amount of information scent in the shortest amount of time.

Joemktg's insight:

A very helpful post that will assist in your PPC and SEO efforts. You'll want to click through for the detail behind each of the three.


  • See the article at www.g2msolutions.com.au
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
more...
No comment yet.
Sign up to comment
Scooped by Joemktg
Scoop.it!

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

11 (of the) Best SEO Tools and Keyword Research Guides of 2012 | The MarTech Digest | Scoop.it
From webbiquity.com - January 29, 2013 8:53 AM

Thank you Webbiquity!  This is a great compendium of SEO tools and keyword research guides. You'll want to bookmark this tremendous source.  Here's the list, and click through for more information...


SEO Tools and Reviews

Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! by Coconut Headphones

Top SEO Tools for 2012 by Mark The Marketer

78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch

Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas

40+ SEO Tools of the Trade by Search Engine Watch

Bing Offers Up a Free Link Graph by SEOBook

14 Search Tools to Bookmark by Search Engine Watch

 

Keyword Research Guides and Tools

Be Careful Using AdWords for Keyword Research by The Daily SEO Blog

7 Tips for Developing a Killer Keyword Strategy by ClickZ

22 Free Keyword Research Tools by Practical eCommerce

An Introduction to Keyword Research Using Free Tools by The YouMoz Blog


Joemktg's insight:

 

  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).

 

  • If you like this scoop, PLEASE share by using the links below.

 

  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
more...
Nguyễn An's comment, June 26, 2019 10:36 PM
https://seoconghuong.com/. Liên hệ Seo Cộng Hưởng nếu bạn có nhu cầu seo website
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn