Basic/ Digest...

Social media and SEO do overlap, and social can contribute to the overall organic success of websites in several ways. Let's take a look at seven specific examples.

 

1. Link Potential

Social media activity can help to increase awareness of a brand or website content. This increased familiarity can lead to links. Links do contribute to the overall link profile, thus contributing to SEO impact.

 

2. Personalization

Google uses Google+ activity and reviews to personalize search results when the user is signed in. If you are connected to an individual via Google+ and that individual has reviewed a business, +1ed a page, or posted on Google+ about the topic you are searching for, that result is likely to rank higher for you because of the connection.

 

3. Search Query Volume

Social media can help you get your name out to a wider audience. When Google sees that more people are searching for a brand, they view that brand as more popular and well known, and thus award it higher ranking.

 

4. Brand Signals

Some think that simply getting mentioned on a blog or site, without a hyperlink, can also contribute to ranking factors. Google calls this co-citation and considers it a brand signal.

 

5. Traffic Volume and Site Engagement

Social media can increase the volume of traffic visiting your website, which is a key factor in search engine ranking. If that content is interesting enough to get users to stick around for a while, reading the entire page or watching a full video before visiting other pages, rather than bouncing right away, you may be rewarded in the organic results.

 

6. Authorship

 

7. Profile Ranking

A brand's social media profiles rank high for brand terms, oftentimes on the first page and sometimes above the fold for brand queries

 

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