By October 2017, You Need to Have a Transparent SSL Certificate by Douglas Karr on MarTech

I want to make three points:

• Latency can hurt load times more than bandwidth
• PageSpeed Insights scores shouldn’t be taken at face value
• Improvement starts with measurement, goal setting, and prioritization

I’m writing with SEO practitioners in mind. I’ll skip over some of the more technical bits. You should walk away with enough perspective to start asking the right questions. And you may make better recommendations as a result.

In this post, I have a look at how SEO should be an integral part of your website design (or redesign) process. We are going to look at what you need to consider to have a site that is built for search marketing and lead generation — and how focusing on happy users keeps the Google gods on your side.

We will also take a look at some of the common pitfalls that can befall businesses looking to build a new website that is central to your digital marketing efforts.

In brief, I am going to help you ensure your next site is a lean, mean SEO and digital marketing machine.

To refresh you on the specific optimizations that Google inspects on both mobile and desktop versions of a website, these optimizations include the following:

· Avoiding landing page redirects

· Prioritizing above-the-fold content over bulky scripts and CSS files

· Compressing raw data (CSS, HTML, JavaScript)

· Browser caching

· Minifying CSS, HTML, and JavaScript

· Compressing and optimizing images

· Decreasing server response time

Hovering your finger over the big red "launch" button for your new website? Hold off for just a second. From a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking, today's Whiteboard Friday covers 5 boxes you need to check off before finally setting your site live.

So where should we add folders to our URLs? I always ask the following two questions:

• Will I need to group the pages in this template together? If a set of pages needs grouping I need to put them in the same folder, so we can identify this by URL.
• Are there crucial sub-groupings for this set of pages? If there are, are they mutually exclusive and how often might they change? If there are common groupings I may want to make, then I should consider putting this in the URL, unless those data groupings are liable to change.

Domain Resolution 
Database Optimization 
Load Balancing 
Page Requests 
Page Caching 
Header Requests 
Page Elements 
Content Delivery Network
Compression
Lazy Loading 
Hosted Libraries
Asynchronous Loading 
Mobile Optimization 
Video Formats

What aspects of graphic web design does Google measure? How can you optimize your site for 2017 and improve your SEO with an inspirational website

The lowest hanging fruit when it comes to conversion rate optimization (CRO) is to reduce the file size (memory) of your images.
It doesn’t require A/B testing, and you don’t need a statistics or scientific background. For these reasons, image optimization is a go-to conversion rate optimization practice that all companies should employ as soon as possible.
The actual work of reducing the size of your images is relatively easy. So it’s a great task for interns or entry-level employees.
This guide is quite lengthy. Also, it is intended to remain timeless. We will continually update this guide throughout the years to make sure the information stays fresh and relevant.

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