Digest...
On Tuesday, Twitter announced the release of custom timelines. Now, you can create a timeline that includes select tweets about a topic, event, or breaking news so people can follow along. You can choose a name for your custom timeline, and it will live on its own public Twitter page.
In reality, we’ve barely scratched the surface. As we move into 2014, companies will find ways to organize all of their content (social, blogs, photos, videos, etc.) into easily digestible, topically relevant content streams that can live anywhere.
All this is in line with the future of content marketing. People are tired of wading through content they don’t care about. What they want is meaningful content. And what brands and publishers need is a way to organize and target it effectively.
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I scooped the Timeline announcement last week, and this article offers a few more details, e.g., beta only. However, the additional point regarding organization of content is incredibly important, and there's going to be companies coming out with an underlying library system that delivers the right content and the right time, just in time.