Twitter’s Custom Timelines: What It Means for Content Marketing - MP Daily Fix | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Digest...


On Tuesday, Twitter announced the release of custom timelines.  Now, you can create a timeline that includes select tweets about a topic, event, or breaking news so people can follow along. You can choose a name for your custom timeline, and it will live on its own public Twitter page.

 

In reality, we’ve barely scratched the surface. As we move into 2014, companies will find ways to organize all of their content (social, blogs, photos, videos, etc.) into easily digestible, topically relevant content streams that can live anywhere.

 

All this is in line with the future of content marketing. People are tired of wading through content they don’t care about. What they want is meaningful content. And what brands and publishers need is a way to organize and target it effectively.

 

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