The MarTech Digest
563.4K views | +0 today
Follow
Your new post is loading...
Scooped by Marteq
Scoop.it!

Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester

Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester | The MarTech Digest | Scoop.it
From go.forrester.com - January 8, 2018 10:30 AM
Search is poised to experience a late-stage renaissance as several shifts in the digital media landscape push marketers toward search advertising.

1) Privacy restrictions will nudge marketers toward search. 
2) Brand safety concerns are making search look more attractive. 
3) eCommerce’s emergence as an advertising channel will benefit search. 
4) Voice is gaining popularity and is well-aligned with search. 
Marteq's insight:

Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester

 

It's possible, but I tend to think that blind outbound efforts will continue to dissipate.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

more...
No comment yet.
Sign up to comment
Scooped by Marteq
Scoop.it!

Which Social Channels are Effective For B2B Advertising? - Leadformix

Which Social Channels are Effective For B2B Advertising? - Leadformix | The MarTech Digest | Scoop.it
From www.leadformix.com - May 31, 2013 11:08 AM
Social media advertising is one way to engage with prospects. LeadFormix help select the social channels advertisers should consider in their advertising mix.


Condensed...


Here is our pick of the social channels B2B advertisers should consider in their advertising mix:

  1. LinkedIn: With 200 million users in over 200 countries, LinkedIn is a powerhouse for B2B advertisers. Its ability to target niche professional groups, who actively maintain their profiles and its granular targeting options make it an excellent advertising and lead generation platform. Companies can track conversations and identify warm prospects that are discussing a potential purchase related to their line of business.
  2. Facebook: The reach of Facebook is phenomenal. It has 1.11 billion users, 50% of whom log in at least once a day. Facebook’s ad platform is a low-cost opportunity for B2B companies to advertise their brand and products. Facebook ads can take the form of display ads, sponsored stories, promoted posts or sponsored apps. Companies can target their ads by geography, age, gender or most valuably by interests.
  3. Twitter: A recent study found that Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%) and that their conversion rate is higher. Also B2B brands who invested in Twitter ads saw an average of $14 CPL (cost-per-lead) for quality conversions.
Marteq's insight:

We're not on the same page:

1) LinkedIn: Yes.

2) Facebook: No

3) Twitter: Yes, especially to take advantage of their new Lead Generation cards.


Our advice: stick with LinkedIn and Twitter's new program. Get that down, then look to other programs. And search under our Filter for social advertising for more information.


  • See the article at www.leadformix.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us! 
more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn