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The MarTech Digest
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It's a review of the previously covered Forrester report, but coming from the CIO POV. Interesting that CIO Magazine supports not measuring ROI around MarTech. Couldn't disagree more. It's problematic to measure the ROI of individual components, but ROI from overall spending (with a built-in nod to the Law of Diminishing Returns).
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Cripes almighty: 3%? Want to know why? Attribution. Metrics. And the lack of those two is a result of a lack of integration. How the hell can you possibly measure ROMI?