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The MarTech Digest

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tags 'attribution', 'digital marketing strategy'

Five Ways to Get Board Backing for Your Marketing Campaign - Profs

From www.marketingprofs.com - January 22, 2015 5:40 PM

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Joemktg's insight:

You can't do #3 without #4. And #4 is all about having the controls in place so as to properly attribute performance.

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