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The MarTech Digest
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The research revealed attribution — assigning credit or allocating dollars from a sale to specific pre-purchase marketing touchpoints — has grown to an increasingly important top-of-mind topic for marketers.
Joemktg's insight:
Attribution, baby!
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Joemktg's insight:
Without a lock-down attribution model, you just can't do it.
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Marketers will be more accountable than ever. The mindset shift means moving beyond the KPIs we have been used to and connecting the dots across from strategy to execution to performance. This means starting with the business goals and tracing the path to determine the key variables that lead to those goals. It also means injecting more information to better inform communication strategies:
Joemktg's insight:
Attribute or fade away.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Joemktg's insight:
And you can download the report here.
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iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.
Joemktg's insight:
Well, what really matters is if you can tie those first three into the last one. Click through for more details.
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iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.
Joemktg's insight:
Completely agree: get your ducks in a row before you go through your attribution process.
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Dark marketing clouds ahead? Let us help you see clearly. Contact us.
Joemktg's insight:
Sure, this works from 60,000 ft. But without a rock-solid attribution system, its useless. Wishy-washy, soft, and simply not sufficient without a means to fully measure.
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Joemktg's insight:
It's a significant disconnect, but without the proper attribution infrastructure in place, what else can one do?
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Joemktg's insight:
"Adroll's State of the Industry report found that more than 90 percent of respondents attest that retargeting performs equal to or better than search, email and other displays." I question the sample, but completely agree as to the B2B importance.
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Joemktg's insight:
Most likely, your opportunity for 2015 has passed by. However, think 2016 and what you need to do NOW to prepare for that budget: get your measurements, metrics, tracking in place today!
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Joemktg's insight:
You'll want to click through for specific examples on how to apply the UTM trackers to a variety of tactics. Of course, you better have GA in place.
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Joemktg's insight:
I'll keep reminding you that its all about attribution till I'm blue in the face. C O N V E R S I O N S!
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Joemktg's insight:
ATTRIBUTION!! Note that we're not measuring views, clicks, shares, etc. Get away from the soft stuff and get hard core with your measurables.
Gabi Hirina's curator insight,
December 14, 2014 12:16 PM
iNeoMarketing's insight: ATTRIBUTION!! Note that we're not measuring views, clicks, shares, etc. Get away from the soft stuff and get hard core with your measurables.
Ehsan Noroozi's curator insight,
December 17, 2014 5:29 AM
Det här med att lista ut vad man får ut av alla sina ansträngningar.... Det är inte lätt och alla gör olika, men snart har vi knäckt den nöten med ett dunder-universal-verktyg. Som lite C-56 eller WD40 fast för marknadsföring online.
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10 conversion goals to track → Social subscriptions → Blog subscriptions → Email marketing subscriptions → Content views → Web engagement → Watch a product video → Downloadable content → Event registrations → Contact forms → Live chat sessions
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Joemktg's insight:
The only one that comes remotely close to revenue is Contact forms. If you want to feel good, go ahead and measure/report. If you want to have a seat at the table, link each contact directly to the role it played in revenue generation. Only business metrics count.
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From
moz
Marketing efforts at the top of the funnel, like PR and content marketing, are notoriously hard to measure in terms of their value. In today's Whiteboard Friday, Rand offers three ways you can perform that measurement, as well as some perspective about "serendipitous marketing." ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Joemktg's insight:
Click through for the 9+ minutes of video. Straightforward stuff, but TOFU, as an individually measured stage, can only rely on the softer metrics, e.g., traffic, without knowing the impact on true business metrics. Without that linkage, it's a waste of time.
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ABM attribution is not an issue.
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.
#MarTech #DigitalMarketing