Excerpt...

Myth #1: This will take forever. More than 1,000 new domains will launch. Won't I need to submit each one separately?

The Trademark Clearinghouse offers a one-stop global source of registered trademarks. This includes trademarks written in multiple languages and even non-Latin scripts. In the past, brands had to individually record trademarks with each domain. Now they can make just one submission to the Trademark Clearinghouse.

 

Myth #2: I see no benefit to submitting my trademarks to the clearinghouse. There is no way of telling if I will be protected.

Here is how brands will be protected:

The Sunrise Period. Before the open launch of any new domain name space to the general public, a "sunrise period" will give brand owners a chance to secure domain names that match their trademarks ahead of everyone else.

Trademark Claims System. After each new web extension launches, trademark holders will receive alerts warning them if someone else registers a domain name that matches their mark or marks. Brand owners can then deal with trademark infringement early on, and on the sure footing that the domain-name registrant was warned of the existence of the relevant trademark/s before registering.

 

Myth #3. The first new domain hasn't launched yet, so there is no rush to enter my trademarks.

While there is no deadline for submitting a trademark to the Clearinghouse, brands should submit their trademarks as early as possible, ensuring time for dealing with potential administrative issues, including delays that could lead to missing out on one or more "sunrise" periods. You don't get charged until the first sunrise.

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.