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Liz Bates's curator insight,
May 11, 2015 11:42 AM
Very good at comparing data. If you are doing that this is great. If not, it's not very useful
seanhoneycombe's curator insight,
October 1, 2014 8:04 PM
The three main ideas discussed by Forbes regarding how to create value and equity to your brand are very interesting. I agree with all three stages and particularly enjoyed the idea that "marketers need to build bridges to the rest of the organization" in order to connect with the market and be successful
Sarah Hollier's curator insight,
October 2, 2014 1:00 AM
This article highlights the importance of brand equity, and how everything a brand does influences the customers perception. In order to do this marketers must build bridges with the rest of the organisation.
Sophie Pagani AUT's curator insight,
October 5, 2014 12:53 AM
This article was interesting because they identify 3 important factors to increase brand equity. The first is to identify your brand's difference in the market place. This is greatly important as there is a lot of clutter products and brands need differentiation to become memorable and distinctive which will then increase their brand equity. The second point made in the article is to focus on positive brand experiences. If they ensure the customer's have a positive experience the will develop a positive view towards the brand and increase the brand equity. The final point is about communicating the overall profit from the marketing as if they are not gaining profit from what they are are promoting, then the business will fail.
Marti Konstant's curator insight,
September 3, 2013 9:57 AM
A must-have report for all CMOs who want to reinforce their value to senior management. |
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