Avoid the Top Four Fatal Startup Mistakes of 2013 - Re/code | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

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Here are some of the pitfalls to avoid:

  -- >  Focus on managed growth over a hiring frenzy: Always manage growth over aggressive hiring.

  -- >  Innovate or die: Take calculated risks as you adapt and innovate.

  -- >  Shout it from the rooftops: If you’re open to being open, you may well find that customer feedback prevents you from making mistakes, or gives you ideas for features you had not considered. Once you’re visible, you may well hear about potential competitors you never knew existed. You also need to know that being first to market isn’t what it’s all cracked up to be, as your competitors will learn from your pioneering screw-ups.

  -- >  Communicate with your customers: You might not yet have millions of customers to handle, but you should act and respond like you’re a big company. Hopefully, you don’t have too many employees, you believe in openness and frequent communication and, in particular, you can adapt as needed.

 

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