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The MarTech Digest
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Digest... Feedly Sites like Feedly aggregate blog content in an RSS feed so that you can stay up-to-date on the topics that matter to you (and to your customers) to know which hot topics you should be posting about.
The Tweeted Times This Twitter app compiles news in your Twitter stream and ranks it by popularity among your friends.
List.ly This online tool helps organizations curate, crowdsource, and engage readers through a live list embedded directly into blog posts.
Canva Websites like Canva allow you to produce your own graphics using a supply of templates and images sourced for free. With a step-by-step tutorial and an intuitive platform, just about anyone on your team can create visual images that convey the desired message to your audience.
ThingLink The fun site enables you to upload and image and add icons from ThingLink’s library to create your own custom interactive image, video or message.
Click to Tweet Using services like Click to Tweet make it easy to provide bite-sized bits of content from your larger posts that readers can immediately post on their own Twitter account with just one click. Because you can customize the tweet, you can include a link back to your site or your Twitter handle to gain additional followers and shares.
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Marteq's insight:
My guess is that you're using at least half of these...I hope. 
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Why Your Content Team Needs to Write Outbound Emails - The ExactTarget Blog | #TheMarketingTechAle
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![The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/kQ3GE_qD5hJMNSvyWIbAiPL6dadsvGA8m9WNoVsbzkY=)
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Excerpt...
B2B enterprises are failing to provide adequate support to their front-line sales forces, finds the CMO Council [download page] in an audit of 230 senior senior marketing executives conducted in Q3. One of the biggest deficiencies pertains to real-time delivery of sales intelligence and breaking news, with fewer than 1 in 10 definitively agreeing that their current customer information system acquires and delivers real-time account-related news, social insights and customer-related developments to the sales organization.
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Marteq's insight:
GADZOOKS, this is friggin' horrible! If we can't deliver the right content at the right time to Sales, then we're failing! Where's that functionality?
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Overview...
The Alchemy of Content: A Formula for Overcoming Four Major Content Pain Points”: offers a step-by-step process for overcoming four common content pain points:
Content Development and Distribution: How to organize resources to establish an effective and efficient process.
Content Creation: How to effectively “feed the content beast” with content that resonates.
Content Cadence: How to get the publication cycle right.
Content ROI: How to make sure content is working hard enough for the investment made. Defining your value story requires a methodical approach.
- Clearly identify KPIs aligned with business mission.
- Identify the metrics that will work as a unit to tell a value story.
- Identify the sources of those metrics and pull into a dashboard using connectors.
- Create an algorithm that weights each metric in relation to their importance to the “story.”
- Analyze performing and non-performing metrics for each KPI on a periodic basis and use to calibrate approach.
Marteq's insight:
This truly is a step-by-step process, and very timely.
If you are considering formalizing your content process, or you need to do a pre-2014 audit, you need to review this .pdf. It's a quick read at 50 pages, and is a roadmap that you can use to compare/contrast/improve.
- See the article at from comblu.com
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- iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us!
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![9 Questions to Help You Prioritize Content Creation [Template] - CMI | The MarTech Digest | Scoop.it](https://img.scoop.it/r_pj_zJqB8IYZwirml7Dn_L6dadsvGA8m9WNoVsbzkY=)
Excerpt...
To help prioritize your content requests, consider developing a content request form that you share across all departments that might be asking you for content. Often requestors only have a vague idea of what their needs are when they ask for content to be created. The request form helps them drill down to their most essential needs — which will help you identify possible ways to incorporate them into your existing content plan, or to minimize the revision process so that you can free up time in your schedule to produce additional content. Moreover, the improved communication facilitated by the form helps you produce content that is more targeted, more appropriate, and better able to deliver the kind of results its requestor expects. Marketers also would be wise to use the form themselves, to help flesh out and prioritize their own ideas for content creation.
Marteq's insight:
A great tool...but we wonder if this builds more walls vs. bridges. We know requests flow into marketing from a variety of people for a variety of items, and organization is important. We just don't know if policing this process (or lack of process) should be done via a form (even an online form that extends a custom object from SFDC).
- See the article at contentmarketinginstitute.com
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- iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff. Contact us.
Initially I thought this post too basic, but on a second take I realized that this may be of value to some readers. Good structure to emulate.