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How to Create a Content Upgrade That Will Automate Your List Building - QuickSprout

How to Create a Content Upgrade That Will Automate Your List Building - QuickSprout | The MarTech Digest | Scoop.it
From www.quicksprout.com - September 28, 2017 11:00 AM
A content upgrade is unique to a piece of content. It’s usually tied to a blog post. But there are other types of content you can uplevel with a free resource. Webinars, podcasts, and videos are examples. The point is to enhance the value of your content with this additional resource.

As you can imagine, there are several ways to achieve that.

You can create a resource that helps readers implement what you just discussed. An action sheet, workbook, or toolkit are excellent examples. You can give away something that saves them time, like templates or cheat sheets. The ultimate strategy is to create something that will help them delve deeper into the topic. This is where you give additional strategies, tutorials, case studies, etc.
Joemktg's insight:

Great content solves all ills. And the single trait found in great content? That it's based on solid research.

 

Click/tap to view the original article.

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Study: 56% Of B2B Decision Makers Gain No Value From Thought Leadership Content - Demand Gen Report

Study: 56% Of B2B Decision Makers Gain No Value From Thought Leadership Content - Demand Gen Report | The MarTech Digest | Scoop.it
From www.demandgenreport.com - June 6, 2017 6:10 PM

"More than half (56%) of respondents agreed that they do not gain valuable insights from the thought leadership content they consume.

The study also determined that:

  • Eighty-six percent of thought leadership consumed is considered merely good, mediocre or poor in quality;
  • Forty-five percent of business decision makers and 53% of C-suite executives reported that they sometimes lost respect and admiration for organizations that produced thought leadership content that was not high quality, insightful or relevant; and
  • Thirty percent of business decision makers and 35% of C-suite executives removed companies from consideration after engaging with what they viewed as poor thought leadership content."
Joemktg's insight:

Advice: If it's not HBR quality, don't call it Thought Leadership.

 

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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What type of content is the most effective for B2B marketing? - Smart Insights Digital Marketing Advice

What type of content is the most effective for B2B marketing? - Smart Insights Digital Marketing Advice | The MarTech Digest | Scoop.it
From www.smartinsights.com - December 22, 2016 9:51 AM
Chart of the day: Case studies, best practice advice and how to guides are the most effective types of content. A recent survey of over 600 B2B marketing p. Marketing topic(s):B2B Content marketing. Advice by Robert Allen.
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This scoop comes to you compliments of marketingIO.com.              

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How to Boost Your Content's IQ [Infographic] - Profs

How to Boost Your Content's IQ [Infographic] - Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - August 17, 2016 8:20 AM
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NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Do People Read Long Articles on Their Smartphones? - Profs

Do People Read Long Articles on Their Smartphones? - Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - May 31, 2016 8:10 AM
Content - Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center.
Joemktg's insight:

How about that!

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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The Art of Building B2B Buyers’ Trust - Pardot

The Art of Building B2B Buyers’ Trust - Pardot | The MarTech Digest | Scoop.it
From www.pardot.com - May 20, 2015 8:54 PM

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

Joemktg's insight:

Some excellent info to help with you content creation strategy.

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The Effectiveness of Content Types In B2B Social Media Marketing | Marketing Technology Blog

The Effectiveness of Content Types In B2B Social Media Marketing | Marketing Technology Blog | The MarTech Digest | Scoop.it
From www.marketingtechblog.com - March 8, 2015 1:44 PM
The Effectiveness of Content Types In B2B Social Media Marketing by Douglas Karr on Marketing Technology Blog
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Kim Harris's curator insight, March 10, 2015 5:24 PM

Most online businesses use variations of these content types, however, it is a good idea to narrow down to at least three specific types and perfect the quality of them and then expand.
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Three Ways to Create Content That Nurtures Customer Relationships - Profs

Three Ways to Create Content That Nurtures Customer Relationships - Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - March 4, 2015 5:04 PM

This scoop comes to you compliments of ineomarketing.com.

Joemktg's insight:

Three very solid tenets to your content creation strategy. From 60K', you'll want to look for this.

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New Data: What Types of Content Perform Best on Social Media? - HubSpot

New Data: What Types of Content Perform Best on Social Media? - HubSpot | The MarTech Digest | Scoop.it
From blog.hubspot.com - February 2, 2015 7:17 PM

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Joemktg's insight:

And be sure your titles reflect the direction of the post.

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The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic] - Profs

The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic] - Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - December 16, 2014 6:09 PM

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4 Ways to Ramp Up Mid-Funnel Content Creation - ClickZ

4 Ways to Ramp Up Mid-Funnel Content Creation - ClickZ | The MarTech Digest | Scoop.it
From www.clickz.com - November 23, 2014 6:00 PM

Digest...


Four ways to ramp up your mid-funnel content offerings for maximum impact:

1. Leverage E-Books

Create a unique e-book for each of your audience segments: it should provide sufficient value for what your downloader paid for it (typically the right for you to contact him/her again).

 

2. Reprocess Your Wide-Funnel Content

A blog post created a year ago to get buzz, search visibility, and generate awareness might be attracting no hits right now, but that doesn't mean that it's worthless. Such an article - when combined with other old articles written on the same theme - might provide enough heft for a credible mid-funnel content item such as an e-book.

 

3. Use SlideShare

This platform (with 60 million monthly users) is an ideal platform for showcasing your mid-funnel content.

 

4. Consider Video

Video is an excellent medium for in-depth explanations of complex subjects. Because it’s a sequential medium, it’s uniquely suited for "step-by-step" instruction.

 

► Receive a FREE daily summary of The Marketing Technology Alert ◄

Joemktg's insight:

MOFU content has to be more substantive than TOFU, and these formats make sense. Slideshare: most underused tactic!

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Crossing the Chasm: The New Obstacle for B2B Buyers - Marketing Interactions | #TheMarketingTechAlert

Crossing the Chasm: The New Obstacle for B2B Buyers - Marketing Interactions | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
From marketinginteractions.typepad.com - March 20, 2014 8:30 AM

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



Joemktg's insight:

Improve personally and professionally. If you can help your audience with that (and make it as easy as possible), then you're on the right path.


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Enabling Two Speeds of Modern Marketing - Gartner | #TheMarketingTechAlert

Enabling Two Speeds of Modern Marketing - Gartner | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
From blogs.gartner.com - March 20, 2014 8:10 AM

Intermediate/ Excerpt...


Content publishing is now faster, more frequent, involves a broader set of non-expert contributors and often curation of third-party content. These new realities upend traditional content authoring and publishing workflows.

 

In the face of this new pace and rhythm, executed by a broader set of “casual” authors, traditional WCM-style workflow often looks downright rigid, wonky and poky.

 

That’s why content marketers are rising up, demanding lighter-weight, more extensible and flexible tools that deal with the new realities of expanded content types and sources, diverse publishing endpoints and a broader community of non-technical content contributors.

 

Oracle’s acquisition of Compendium last year was a bet on the necessity of modern content marketing workflow to feed the beast of multichannel engagement.

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Joemktg's insight:

This is a fascinating potential trend to watch as Compendium is built into Oracle's Cloud, and shows how MRM could meld with MAS.

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Content Marketing Playbook 2013 - Eloqua | #TheMarketingAutomationAlert

From www.slideshare.net - November 25, 2013 4:11 AM

Basic/ Overview...


Aimed at helping inspire your marketing engagements, the Guide features details on different types of content formats, including blogs, case studies, guest posts, infographics, mobile apps, podcasts, among many others.

 

In addition to providing a tactical breakdown of different content marketing examples, the Guide also provides supporting data from the CMI’s annual content marketing research, which underscores how effective marketers consider these tactics to be. The guide also offers uncommon suggestions for getting the most benefit from the tactics you use.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Joemktg's insight:

It's a review of tactics available to you, and it's a comprehensive review. A more pertinent review would be tactics x sales stage, which you can find in The Marketing Technology Alert.

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2 Key Concepts for Developing Content in Response to Google Hummingbird - ClickZ

2 Key Concepts for Developing Content in Response to Google Hummingbird - ClickZ | The MarTech Digest | Scoop.it
From www.clickz.com - November 14, 2013 5:30 AM

Digest...


1. Understand that search trends and behaviors are changing and so should your content’s focus

The Hummingbird update is primarily in response to how user behavior is shifting while searching on the web. Queries are becoming more conversational and long tail in nature; people are asking questions rather than searching for keywords to find exactly what they’re in need of. Understanding users’ search patterns is important when developing new content for your site. Because of the rise in question-based search trends and the goal of Google’s Hummingbird update to provide immediate answers, it’s important to structure your content in an educational manner to address audience needs – Focus on how to do something and show them in what ways it can best be achieved.

 

2. Titling the content is just as important as the actual content

Whether it’s for blog posts, videos, or infographics, the naming of any digital content plays an important role to its success and exposure. You also need to consider that no matter if it’s in the search results, an RSS feed, or a share on social media, you only have a matter of seconds to capture someone’s attention and entice them to click.

Include numbers. Numbered lists perform extremely well, especially when the number is large and closer to the beginning.

Use extreme wording. Post titles that used powerful/shocking words like “kill”, “dead”, or “bleeding” performed extremely well. An example title she uses is “Oracle makes move to kill open source mySQL”.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Joemktg's insight:

I cannot overemphasize how important this article is to your content and SEO efforts!!!!!! Take this advice and run with it!

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