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Technology Roadblock Are Holding Back Marketers - Bynder

Technology Roadblock Are Holding Back Marketers - Bynder | The MarTech Digest | Scoop.it
From info.bynder.com - July 28, 2017 11:54 AM

Data shows that companies lack the technological and organizational structure for safely and securely storing and sharing digital files — including logos, images, video, brochures, white papers, presentation decks and more.

  • Security is a concern: only 37 percent of respondents feel very confident about the security of their digital assets in how they’re being stored and shared today.
  • Employees don’t have the accessibility needed for anywhere and anytime access: Roughly 75 percent of respondents feel limited in how they can share assets internally and externally. 
  • Marketers aren’t prepared to scale and keep pace with business growth: 47 percent of respondents say their top scalability concern is maintaining brand consistency. 
Joemktg's insight:

CMOs MUST work with IT! You don't want to own a cyber breach. Report available when you CT.

 

Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech

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Study: Less Than Half Of Marketers Have A Strategy For Managing Content As A Business Asset - Demand Gen Report

Study: Less Than Half Of Marketers Have A Strategy For Managing Content As A Business Asset - Demand Gen Report | The MarTech Digest | Scoop.it
From www.demandgenreport.com - July 17, 2017 10:45 AM

"Many content marketers believe their organization values content as an asset, according to research conducted by the Content Marketing Institute. However, while 92% of marketers view content as a business asset, only 46% of respondents have a documented strategy for managing their content as such. The report identified that:

-33% of respondents established customer journey maps;
-32% have structured content, content that can be used in multiple applications;
-29% of content marketers have message architecture and messaging frameworks; and
-19% have content audit reports."

Joemktg's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The B2B Customer Content Operations Manifesto - Marketing Insider Group

The B2B Customer Content Operations Manifesto - Marketing Insider Group | The MarTech Digest | Scoop.it
From marketinginsidergroup.com - April 26, 2016 11:46 AM
Organizations must de-silo content decisions, investment and operations from within the many individual functions that engage customers. High level changes that must be made include:

  • Executive level ownership and accountability
  • Robust and continuous marketing and sales content strategy work.
  • Deeper understanding and assessment of audiences and buyers, and their buying decision processes.
  • Universal preparation and planning, documented as content use case requirements as input to …
  • Executive level responsibility for content investment and decisions
  • Center of Content Excellence: centralized shared expertise and production support services, governance, people support, infrastructure and tools decisions, experimentation, and change management support
  • Redesign Content Operations model, based on a content supply chain process
Joemktg's insight:

CT for more info.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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