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Sales - This installment answers two questions: What's the difference between inbound and outbound marketing? (and which is better?) and With so much content to create, where do we focus our efforts?
Quick overview...
Question 8: What's the difference between inbound and outbound marketing?
The article covers the differences between inbound and outbound marketing as well as the pros and cons of each.
Question 10: With so much content to create, where do we focus our efforts?
And the article ties in content marketing as it relates to inbound and outbound marketing (lead generation and lead nurturing).
More blocking and tackling. If you or someone you know is a bit baffled by inbound vs. outbound and how content marketing plays a role, this is a good first step (as are the links to supporting tools).