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The MarTech Digest
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![The Power of Visual Content [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it](https://img.scoop.it/SaJalw2kO_1bTl2l8S8xPvL6dadsvGA8m9WNoVsbzkY=)
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Basic/ Condensed... A tool that we’re particularly fond of — and that typifies this lean approach of guided simplicity — is Canva. This tool has stripped away the complexity and narrowed the feature sets of traditional design tools to bring quality design capabilities to more of us content marketing professionals while lowering the barrier to their use.
Canva is a simplified and streamlined, online-only image creation tool that gives even non-designers the ability to quickly and easily create simple yet attractive images. It follows the lean approach we mentioned above by paring users’ choices down to only the most necessary options and tools. However, it also gives them access to hundreds of pre-made samples, icons, clip-art, photos, and text design templates to keep the creativity high even as it reduces the complexity.
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Joemktg's insight:
I started using it, and it's a must. Price is right! Give it a drive: very easy.
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Once the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of brand experiences and story-telling possibilities. Basic/ Excerpt... This technology is a natural evolution of experiential digital content – of particular use at large events and conferences. Technology integration at offline events started with simple terminals installed for participants to interact with, moved onto touch-screen technology like Surface and iPads and more recently into RFID-enabled event content and holographic projection. Now finally we move into full first-person digital immersion.
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Joemktg's insight:
Look, it's fairly far fetched right now to think there is signficiant applicability to the B2B marketer (with the exception of a gimmicky trade show tactic). However, it does prompt the thought as to how visual content is becoming so damn important today. App for Glass? Not yet, but get visual.
erika rosenthal's curator insight,
January 25, 2014 9:21 AM
I agree the possibilities are endless. I like the thought of being able to utilize this in healthcare to have a person explore their own body with data supplied from analysis, and to bring statistics, formerly interpreted by doctors only, to make visual sense to the patient. Now that's a game changer!
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Basic/ Digest... “Content Marketing” is one of the biggest buzzwords in marketing. It requires businesses to create content that their customers actually want. Content that helps them. And it is such a hot term right now because it is one of the biggest gaps between the content marketers create and the information our customers are looking for.
That is why more than 90% of marketers are using content marketing, but only 42% rate their content marketing efforts as effective, according to a recent study. If everyone is creating content, how does a business break through the noise? How do we reach our customers in a way that engages them?
The Answer is Visual Content Articles with images get 94% more views than those without. And posts with videos attract 3x more inbound links than plain text posts. A study by 3M showed that 90% of the information sent to the brain is visual, and visuals are processed 60,000 times faster than text.
And this holds up when you look at how the social world is evolving. The meteoric rise of sites like Vine, Instagram and Pinterest, as well as the efforts by Facebook and Twitter to add more visual elements to their platforms are simply following the trend that visual content is the best way to reach short-attention-span audiences in a world filled with so many content choices.
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Joemktg's insight:
Yesterday, we covered video with four curated posts, and it just continues today. Face it: everything will be visual within 2-3 years, so get with it now.
Nicholas Gill's curator insight,
January 22, 2014 11:21 AM
If you haven't seen memes like the "Grumpy Cat" shown above, you simply must be a hermit. Memes are great ways to depict stories and add a little sarcastic humor to advertising. Any advertising with creative content (according to this article) will generate 94% more views than those without. So why not utilize them for your business? 
Julie Burgmeier's curator insight,
January 22, 2014 11:42 AM
"That is why more than 90% of marketers are using content marketing, but only 42% rate their content marketing efforts as effective, according to a recent study." - Visual is what is changing this bottom line. That is the majority of content my 18, 16 and 13 year olds engage in - visual and video.
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Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. Excerpt... There are three main opportunities for marketers to take advantage of this trend.
Joemktg's insight:
As marketers, we have known the value of visual, and this article (and book) pointedly supports our inclinations. The fact that social media is geared towards the visual makes its distribution far more impactful. This is one of the reasons why we believe in B2B video, and we think Vine will have a significant impact on B2B content marketing.
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FWIW.