*Social Media* 

If you want to succeed in today's marketing world you need to be a "Content Marketing Superstar" and like the title of this article suggests, these are insights to help improve your skills.

We discuss content creation as one of the main tips for marketing on social media, but once the content is created we need to find a way to optimize the amount of people who see that content.

Strategic planning and tracking are vital to content marketing. This "Modern Marketing Blog" states that creating goals for content production will streamline the process. Just like how we created objectives in our social media campaigns so we can work towards a common goal as a team. Part of this process is measuring success so having content metrics are just as important if you want to do the best you can and strive for continuous improvement.

The contributor's second step is to have process focused work. Some points of this process include "Defined roles with responsibilities for each team member, A logical flow for each piece of content and an editorial calendar that tracks content stages." I have noticed that sites that produce tons of content like adweek.com have their own editorial calendar that plans out larger content way in advance. Being process focused creates a more productive, deadline oriented content marketer.

Without going into every single step because I recommend heading to the article and giving it a read, I think that this blog makes some very good points for someone who is looking to promote their content.

In a way he asks the marketers to wear many different hats such as, an organized leadership role, a designer, a social media marketer and a market research analyst. I think that this is a relevant article because how you market your content is just as important as the content itself.