"Remember: Your content marketing strategy should define your social media marketing strategy — not the other way around. It’s best to evaluate each social channel before you start distributing content there. And when you turn this evaluation into an actionable plan, everybody on your team will know where, when, and what they should be posting on each channel, as well as what their efforts are meant to achieve.

Here’s how to create and implement a basic social media marketing plan that will help you do just that."