The marketing tech platforms Boomtrain and Marketo are forming an integration that will allow companies to better personalize content for web consumers.

Marketo already captures lots of customer data while hosting website and email marketing campaigns. Boomtrain can use elements of that data to predict the best piece of content to next show specific consumers.

For customers that use both Marketo and Boomtrain, the targeted content can be delivered via email or on-website campaigns managed through the Marketo platform.

Boomtrain now becomes available through the Marketo LaunchPoint partner marketplace.

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