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How to optimize conversions on non-linear marketing funnels - BrightInfo

How to optimize conversions on non-linear marketing funnels - BrightInfo | The MarTech Digest | Scoop.it

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Data-based proof that prospects go in and out, up and down, and now rarely take a linear path. You just have to be there to direct them to the right place.

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New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] - HubSpot

New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] - HubSpot | The MarTech Digest | Scoop.it
Check out the newest data on the most and least effective channels for customer conversion.


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The Real Truth about Your Sales Funnel [Infographic] - B2B Infographics

The Real Truth about Your Sales Funnel [Infographic] - B2B Infographics | The MarTech Digest | Scoop.it

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Marketing & Sales Performance: The Roadmap to Revenue & Its Tollgates - Aberdeen

Marketing & Sales Performance: The Roadmap to Revenue & Its Tollgates - Aberdeen | The MarTech Digest | Scoop.it

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The report associated with the adjacent infographic. It's free, but requires registration.

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New Benchmark Conversion Rates for Lead Stages [Infographic] - Eloqua

New Benchmark Conversion Rates for Lead Stages [Infographic] - Eloqua | The MarTech Digest | Scoop.it
Check out Aberdeen's new infographic to help you establish benchmark conversion rates.


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Mark Palmer's curator insight, May 27, 2014 9:03 AM

Some good benchmarks for those of us that track our lead generation process. I find it interesting that so many respondents are not happy with the quality of data or customer info in the first two steps. Perhaps it is because not enough attention is paid to who our audience really is and getting to know them better - making the data richer?