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Mark Palmer's curator insight,
May 27, 2014 9:03 AM
Some good benchmarks for those of us that track our lead generation process. I find it interesting that so many respondents are not happy with the quality of data or customer info in the first two steps. Perhaps it is because not enough attention is paid to who our audience really is and getting to know them better - making the data richer? |
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Data-based proof that prospects go in and out, up and down, and now rarely take a linear path. You just have to be there to direct them to the right place.