Digest...
DON'T let fear or uncertainty stop you from starting today.
DO learn the languages of analytics.
DO combine your data with other data sets. DON'T think you can do it alone.
DON'T expect the data to tell you everything you need to know about your customers. DO augment your data-driven insights via other types of intelligence such as qualitative and/or contextual research.
DO tear down the walls to collaborate.
DON'T forget it's a work in progress.
DO be flexible.
DON'T use the past to hold back future decisions.
DO make data your friend not your enemy.
► Receive a FREE daily summary of The Marketing Technology Alert ◄
DO deploy the assistance of IT. DON'T think you can do this on your own.