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One of the top takeaways: “Marketers recognize the importance of data, but aren’t widely using it to make informed decisions.” Here are the supporting facts and figures:
- 76% of marketers agree they need to be more data-focused to succeed
- 49% of marketers report “trusting my gut” to guide decisions on where to invest their marketing budgets
- 72% of marketers agree that long-term success is tied to proving marketing return on investment
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The biggest challenge marketers face today is leveraging the multitude of data sources and buying channels to maximize their marketing insights.
This article talks about how data is not only changing the rules of journalism but other fields, like marketing as well. There is power in the numbers, and its about how you can use those numbers that will insure success in the future, but the old stand by no longer applies.