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The MarTech Digest
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Scoop.it!
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.
Marteq's insight:
And thus the rationale for 3rd party data integration with the in-house database...especially built-into CRM and MAP. With a monthly shrink of 2.5-3.5%, within a short period of time a DB becomes filthy. 
Scoop.it!
► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
I don't think any of us are surprised. On average, we find list decay running at a 2.5-3.5% monthly rate...across any industry.
Scoop.it!
Marteq's insight:
An excellent summary of the available resources to enhance your database. Honestly, solid work to build your complete database of your targeted universe should make inbound marketing superfluous.
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