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The MarTech Digest
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![[Infographic] Causes and Consequences of Dirty Data - Integrate | The MarTech Digest | Scoop.it](https://img.scoop.it/E5yiUdu8_s7tMw2nJ1IJSPL6dadsvGA8m9WNoVsbzkY=)
And thus the rationale for 3rd party data integration with the in-house database...especially built-into CRM and MAP. With a monthly shrink of 2.5-3.5%, within a short period of time a DB becomes filthy.