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Data-Driven Marketing in 2015 – Practical Applications

Data-Driven Marketing in 2015 – Practical Applications | The MarTech Digest | Scoop.it
From www.martechadvisor.com - April 13, 2015 6:49 PM

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Marteq's insight:

Use of micro-segmentation completely eliminates the need for personas and predictive. It's one or the other, not belt and suspenders.

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Report: Data-driven marketing the norm as marketers aim for 1-to-1 customer connections - CMO.com

Report: Data-driven marketing the norm as marketers aim for 1-to-1 customer connections - CMO.com | The MarTech Digest | Scoop.it
From www.cmo.com.au - February 1, 2015 5:17 PM

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Marteq's insight:

In the world of B2B, with the dataset relatively small vs. B2C, there is very little blocking the CMO to achieving true personalization and 1:1.

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Nedko Aldev's curator insight, February 3, 2015 8:12 AM

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